{"id":62485,"date":"2025-10-09T08:12:00","date_gmt":"2025-10-09T07:12:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/?p=62485"},"modified":"2025-10-16T14:41:07","modified_gmt":"2025-10-16T13:41:07","slug":"gender-gap-podcasting-burnout","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/gender-gap-podcasting-burnout\/","title":{"rendered":"Survey Data: Is There A Gender Gap in Podcasting Burnout?"},"content":{"rendered":"\n

If you\u2019re subscribed to any of our mailing lists, it\u2019s likely you’ve heard us talking about our 2025 Independent Podcaster Survey. You might’ve even taken part in the survey yourself (and thank you if you did)! <\/p>\n\n\n\n

We’re stoked that 558 independent podcasters responded to the survey. This has given us a great snapshot of the workflows, wins and challenges that podcasters are experiencing in the current landscape.<\/p>\n\n\n\n

We\u2019ll be publishing a full report of the survey findings in the coming weeks (sign up to Podcraft Perspectives<\/a> to get it straight to your inbox). But in the meantime, I wanted to share an interesting data story that has emerged from the survey results.<\/p>\n\n\n\n

When we analysed the survey results, we weren’t looking for gender differences. But a pattern revealed itself that we couldn\u2019t ignore. The results showed that podcast burnout is disproportionately impacting female respondents compared to males.<\/strong><\/p>\n\n\n\n

First of all, the good news. When we asked respondents what, if anything, had ever made them consider quitting their show, a substantial 41% said they\u2019d never even considered giving up<\/strong>.<\/p>\n\n\n\n

But of course, it\u2019s not all rosy \u2013 22% said they had considered quitting their podcast due to burnout<\/strong>. <\/p>\n\n\n\n

When we separated the data by gender, the percentage of respondents reporting burnout jumped up to 28% for women, and down to 17% for men<\/strong>. <\/p>\n\n\n\n

One female respondent said: <\/p>\n\n\n\n

\n

\u201cI love podcasting but burn out and motivation is a real thing<\/em>.\u201d<\/p>\n<\/blockquote>\n\n\n\n

To be clear, I\u2019m not here to speculate on why this gendered pattern exists. That\u2019s not what these kinds of surveys are for. But what I will do is present the data, along with some comments from podcasters who took the survey, and you can take from it what you will. <\/p>\n\n\n\n

The Gender Gap in Podcasting: Understanding Barriers<\/h2>\n\n\n\n

It wasn’t just the question about reasons for quitting that showed a gender gap related to podcasting barriers. Here are a few patterns we saw elsewhere in the data regarding how female respondents told us they’re experiencing podcast-related challenges at the moment. <\/p>\n\n\n\n

They\u2019re less likely to be reaching their podcasting goals<\/h3>\n\n\n\n

When we asked respondents if they\u2019re achieving their podcasting goals, there was a notable difference between how male and female creators were achieving what they want to achieve.<\/p>\n\n\n\n

Only 15% of women who answered this question said they were achieving most or all of their goals vs 24% of male respondents.<\/p>\n\n\n\n

On the other end of the scale, 13% of women who took the survey told us they weren’t achieving any of their goals. Only 7% of men chose this option.<\/p>\n\n\n\n

They\u2019re more likely to bring in support <\/h3>\n\n\n\n

When we asked respondents if they outsource any additional support when creating their show, 54% of men said they do everything themselves, compared to 49% of women. <\/p>\n\n\n\n

When I looked specifically at which areas people outsource, I noticed that 28% of female respondents said they hire an editor, producer or audio engineer. Only 16% of males reported outsourcing help in this area. <\/p>\n\n\n\n

One female respondent commented: <\/p>\n\n\n\n

\n

\u201cI enjoy my podcast\u2026but sure wish I could be more effective with growth and engagement. I grow weary of doing it myself<\/em>.\u201d<\/p>\n<\/blockquote>\n\n\n\n

They\u2019re finding it harder to monetise their show <\/h3>\n\n\n\n

One thing that\u2019s very clear from the survey is that monetisation is no walk in the park for creators in 2025. 85% of the creators who took our survey reported not making any money from their podcast.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Monetisation was also the second-biggest podcasting challenge people cited, after growing an audience.<\/p>\n\n\n\n

And when I separated the data out by gender, there was a notable difference there too. The percentage of those who said monetisation was their biggest challenge jumped up to 49% for females and dropped to 34% amongst males.<\/p>\n\n\n\n

They\u2019re more likely to see video as a barrier<\/h3>\n\n\n\n

When we asked respondents what they saw as the biggest threat to podcasting in the next three years, the most popular options were \u2018increased competition\u2019 and \u2018AI\u2019. But #3 on the threat list was adapting to video expectations.<\/p>\n\n\n\n

\"What's<\/figure>\n\n\n\n

Again, when I broke down the data by gender, I noticed another gap. Of those who said adapting to video expectations was the biggest threat to podcasters, 53% were women vs just 37% of men. <\/p>\n\n\n\n

This is also reflected in the gender split of who\u2019s publishing video and who isn\u2019t. Only 25% of female respondents said they publish full video episodes of their podcast, while 32% male respondents do. <\/p>\n\n\n\n

When I compared this data to the indiepod survey we did back in 2022<\/a>, it suggested that the gap is growing slightly too. Male respondents were 3% more likely to have a video component in the 2022 survey and 7% more likely in the 2025 survey.<\/p>\n\n\n\n

One female respondent commented: <\/p>\n\n\n\n

\u201cThe shift to video is a threat because it is setting an expectation to have video – among advertisers and listeners.<\/em>\u201d<\/p>\n\n\n\n

And another:<\/p>\n\n\n\n

\u201cWould love to see a delineation between a podcast and video, which feels like that’s a TV show vs. audio. Lots of pressure is placed on doing video for podcasts now<\/em>.\u201d<\/p>\n\n\n\n

Again, I\u2019m not going to make any assumptions about why this gender gap might exist in video podcasting \u2013 I\u2019m simply presenting the results of the survey. Also, Lindsay already did a great job of exploring the question of whether video is increasing the gender divide in podcasting<\/a> in this article.<\/p>\n\n\n\n

The Next Wave of Female Podcasters Is Coming<\/h2>\n\n\n\n

All things considered, let’s end on a positive note. When I looked at the demographics of new podcasters who took the survey (they were excluded from the analysis in this article as they’re yet to launch), it looks like the potential barriers aren’t discouraging future female creators. <\/p>\n\n\n\n

57% of those who said they’re yet to launch their show were female, while just 33% were males.<\/strong><\/p>\n\n\n\n

And just last week, Podnews reported that the first female-founded video podcast network launched<\/a> on a mission to “close the gender gap in podcasting” too.<\/p>\n\n\n\n

If these challenges feel all too relatable to you as a creator, there’s support out there. Consider joining a community like the Women Podcasters Club<\/a> or see if you qualify for any of the funding options available to women creators<\/a> in this space.<\/p>\n\n\n\n

We’ll be publishing more findings from the 2025 survey in the coming weeks, including the full report. Sign up to Podcraft Perspectives<\/a> or the Podcraft Pointers weekly newsletter<\/a> to be the first to see the data land in your inbox once it’s live. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re subscribed to any of our mailing lists, it\u2019s likely you’ve heard us talking about our 2025 Independent Podcaster Survey. You might’ve even taken part in the survey yourself (and thank you if you did)!  We’re stoked that 558 independent podcasters responded to the survey. 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She spends a lot of her time looking after other people's pets while they go on holiday.","url":"https:\/\/www.thepodcasthost.com\/author\/katiep\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1.jpg",1280,720,false],"thumbnail":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-768x432.jpg",635,357,true],"large":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-1024x576.jpg",635,357,true],"1536x1536":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1.jpg",1280,720,false],"2048x2048":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1.jpg",1280,720,false],"thumb":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-350x197.jpg",150,84,true],"large-thumb":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-445x250.jpg",445,250,true],"small-thumb-retina":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-580x326.jpg",580,326,true],"thumb-retina":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-700x394.jpg",700,394,true]},"uagb_author_info":{"display_name":"Katie Paterson","author_link":"https:\/\/www.thepodcasthost.com\/author\/katiep\/"},"uagb_comment_info":0,"uagb_excerpt":"If you\u2019re subscribed to any of our mailing lists, it\u2019s likely you’ve heard us talking about our 2025 Independent Podcaster Survey. You might’ve even taken part in the survey yourself (and thank you if you did)!  We’re stoked that 558 independent podcasters responded to the survey. This has given us a great snapshot of the","featured_image_srcset":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-300x169.jpg 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-1024x576.jpg 1024w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-768x432.jpg 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-350x197.jpg 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-445x250.jpg 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-580x326.jpg 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1-700x394.jpg 700w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/10\/Survey-Data-The-Gender-Gap-in-Podcasting-Burnout-img-1.jpg 1280w","_links":{"self":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/62485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/comments?post=62485"}],"version-history":[{"count":9,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/62485\/revisions"}],"predecessor-version":[{"id":62500,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/62485\/revisions\/62500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/media\/62608"}],"wp:attachment":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/media?parent=62485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/categories?post=62485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/tags?post=62485"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/coauthors?post=62485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}