
{"id":56600,"date":"2024-06-26T08:56:39","date_gmt":"2024-06-26T07:56:39","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/?p=56600"},"modified":"2024-09-26T09:32:23","modified_gmt":"2024-09-26T08:32:23","slug":"text-message-marketing","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/promotion\/text-message-marketing\/","title":{"rendered":"Text Message Marketing: Grow &amp; Engage Your Audience via SMS"},"content":{"rendered":"\n<p>Have you ever picked up your phone to find a text message from your local takeaway shop, hairdresser, or gym offering you a limited-time deal? Text message marketing is a great tool for businesses that offer products and services.<\/p>\n\n\n    <style>\r\n        .wpj-jtoc.--jtoc-theme-basic-light.--jtoc-has-custom-styles {\r\n            --jtoc-numeration-suffix: \". \";\n--jtoc-numeration-color: #adadad;\n        }\r\n\r\n            <\/style>\r\n\r\n\r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-basic-light --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-has-custom-styles --jtoc-is-unfolded\" >\r\n\r\n    \r\n    <!-- TOC -->\r\n    <div class=\"wpj-jtoc--toc \">\r\n                                <div class=\"wpj-jtoc--header\">\r\n                <div class=\"wpj-jtoc--header-main\">\r\n                                        <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Table of contents<\/span>\r\n                    <\/div>\r\n                                                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                                                                                    <div class=\"wpj-jtoc--toggle-box\">\r\n                                    <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n                            <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-how-to-build-amp-engage-your-subscriber-list-with-text-messages\" title=\"How to Build &amp; Engage Your Subscriber List\" data-numeration=\"1\">How to Build &amp; Engage Your Subscriber List<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-call-to-action-during-podcast-episodes\" title=\"Call to Action During Podcast Episodes\" data-numeration=\"1.1\">Call to Action During Podcast Episodes<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-opt-in-forms-on-your-website-and-social-media-profiles\" title=\"Opt-in Forms \" data-numeration=\"1.2\">Opt-in Forms <\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-offer-incentives-for-signing-up\" title=\"Offer Incentives for Signing Up\" data-numeration=\"1.3\">Offer Incentives for Signing Up<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-offer-exclusive-content\" title=\"Offer Exclusive Content\" data-numeration=\"1.4\">Offer Exclusive Content<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-send-episode-reminders\" title=\"Send Episode Reminders\" data-numeration=\"1.5\">Send Episode Reminders<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-collect-feedback-via-text\" title=\"Collect Feedback via Text\" data-numeration=\"1.6\">Collect Feedback via Text<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-host-q-amp-a-sessions\" title=\"Host Q&amp;A Sessions\" data-numeration=\"1.7\">Host Q&amp;A Sessions<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-run-contests-and-giveaways\" title=\"Run Contests and Giveaways\" data-numeration=\"1.8\">Run Contests and Giveaways<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-share-relevant-resources\" title=\"Share Relevant Resources\" data-numeration=\"1.9\">Share Relevant Resources<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-importance-of-clear-consent-amp-data-privacy-regulations\" title=\"Consent &amp; Data Privacy Regulations\" data-numeration=\"2\">Consent &amp; Data Privacy Regulations<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#how-much-does-text-message-marketing-cost\" title=\"How Much Does Text Message Marketing Cost?\" data-numeration=\"3\">How Much Does Text Message Marketing Cost?<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#measuring-success-and-tracking-results\" title=\"Measuring Success and Tracking Results\" data-numeration=\"4\">Measuring Success and Tracking Results<\/a>\r\n                    <\/div> <\/li><\/ol>            <\/nav>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n\n\n<p>But what about content creators?<\/p>\n\n\n\n<p>Text message marketing is an underutilized promotion tactic for podcasters, bloggers, or YouTube channels. It can work wonders for getting your content directly in front of your audience and engaging them, too.<\/p>\n\n\n\n<p>The CutMaker Podcast, for example, is a show known for its expert sports betting analysis. The host, Jeff, runs a premium text message service offering exclusive betting picks and insider information delivered straight to his audiences&rsquo; phones every week!&nbsp; This not only skyrocketed engagement with his content, but it also created a whole new revenue stream.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"973\" height=\"734\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing.png\" alt=\"\" class=\"wp-image-56899\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing.png 973w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing-300x226.png 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing-768x579.png 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing-350x264.png 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing-445x336.png 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing-580x438.png 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/text-message-marketing-700x528.png 700w\" sizes=\"(max-width: 973px) 100vw, 973px\"><\/figure>\n\n\n\n<p>Now, you might not be ready to launch a paid service (yet!), but the core principle applies to any podcast: text messages can be a game-changer for audience growth and fan engagement.<\/p>\n\n\n\n<div class=\"wp-block-tph-editors wp-block-tph-editors--style-inline\"><div class=\"wp-block-tph-editors__header\"><div class=\"wp-block-tph-editors__avatar-wrap\"><svg class=\"wp-block-tph-editors__avatar-overlay\" width=\"50\" height=\"50\" viewbox=\"0 0 50 50\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25 0H0v50h50V0H25zm0 0c13.255 0 24 10.745 24 24S38.255 48 25 48a23.95 23.95 0 01-8.286-1.469l-8.905 2.682a1.944 1.944 0 01-2.505-1.884l.11-9.456A23.89 23.89 0 011 24C1 10.745 11.745 0 25 0z\" fill=\"#fff\"><\/path><\/svg><img decoding=\"async\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2024\/06\/pportman-150x150.png\" alt=\"authors avatar\" class=\"wp-block-tph-editors__avatar\" width=\"50\" height=\"50\"><\/div><p class=\"wp-block-tph-editors__headline\">By Phil Portman<\/p><\/div><div class=\"wp-block-tph-editors__note-wrap\"><p>This is a guest post by <a href=\"http:\/\/www.linkedin.com\/in\/philportman\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Philip Portman<\/strong><\/a>. Phil is the<strong> Founder\/CEO of <\/strong><a href=\"https:\/\/textdrip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Textdrip<\/strong><\/a>, a business texting platform for E-Commerce, Insurance, Hotels &amp; Hospitality, Real Estate, and Healthcare. He is a leading expert in SMS marketing and automation in digital marketing, and host of the&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCXGujqMa-F2hKdS_BmWHZiA\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Success Is Podcast<\/strong>.<\/a><\/p><\/div><\/div>\n\n\n\n<p>In this guide, I&rsquo;ll show you exactly how to leverage text message marketing to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build a loyal following of engaged listeners<\/strong><\/li>\n\n\n\n<li><strong>Drive traffic to your podcast and episodes<\/strong><\/li>\n\n\n\n<li><strong>Create a sense of community around your show<\/strong><\/li>\n\n\n\n<li><strong>And ultimately, grow your audience in a permission-based way<\/strong><\/li>\n<\/ul>\n\n\n\n<p>So, ditch the megaphone and tap into the power of text messaging. Let&rsquo;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-how-to-build-amp-engage-your-subscriber-list-with-text-messages\">How to Build &amp; Engage Your Subscriber List with Text Messages<\/h2>\n\n\n\n<p>Now that you&rsquo;re aware of the power of text message marketing, it&rsquo;s time to build your subscriber list! Here&rsquo;s how to turn those casual listeners into a dedicated texting crew:<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-call-to-action-during-podcast-episodes\">Call to Action During Podcast Episodes<\/h3>\n\n\n\n<p>Integrate clear and consistent CTAs within your podcast episodes. Encourage listeners to text a specific keyword to a designated number to join the conversation or subscribe.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Deep dive even further into this week&rsquo;s topic! Text &lsquo;ALIENSIGN&rsquo; to 484848 to unlock a bonus interview with a leading astrophysicist. Plus, get alerts for new episodes delivered straight to your phone!&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-opt-in-forms-on-your-website-and-social-media-profiles\">Opt-in Forms on Your Website and Social Media Profiles <\/h3>\n\n\n\n<p>Embed eye-catching opt-in forms on your podcast website and social media profiles. Highlight the benefits of subscribing, such as exclusive content and early access to episodes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Don&rsquo;t miss a beat! Sign up for text alerts and exclusive content from the &lsquo;Recipe Rescue&rsquo; podcast. Text &lsquo;RECIPEFAN&rsquo; to 484848 and get a free downloadable recipe guide as a welcome gift!&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-offer-incentives-for-signing-up\">Offer Incentives for Signing Up<\/h3>\n\n\n\n<p>Provide bonuses like downloadable resources or early access to new episodes to motivate listeners to sign up.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Text &lsquo;RECIPEFAN&rsquo; to 484848 and get a free downloadable recipe guide as a welcome gift!&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-offer-exclusive-content\">Offer Exclusive Content<\/h3>\n\n\n\n<p>Provide text message subscribers with exclusive access to bonus content, such as extended interviews or early access to episodes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;As a valued subscriber, enjoy early access to our latest episode! Click the link to listen before it&rsquo;s officially released: [link].&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-send-episode-reminders\">Send Episode Reminders<\/h3>\n\n\n\n<p>Keep your audience engaged with text reminders about upcoming episodes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Don&rsquo;t miss our latest episode! Tune in tomorrow for an exciting discussion on [topic]. Reply &lsquo;YES&rsquo; to receive a reminder.&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-collect-feedback-via-text\">Collect Feedback via Text<\/h3>\n\n\n\n<p>Encourage listeners to share their thoughts and feedback by texting a specific number or keyword.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;We&rsquo;d love to hear your thoughts on our latest episode! Reply with your feedback and suggestions for future topics.&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-host-q-amp-a-sessions\">Host Q&amp;A Sessions<\/h3>\n\n\n\n<p>Collect questions from your audience for Q&amp;A segments in your podcast episodes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Have a question for our next Q&amp;A episode? Text &lsquo;QUESTION&rsquo; followed by your question to 484848 for a chance to have it featured on the show!&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-run-contests-and-giveaways\">Run Contests and Giveaways<\/h3>\n\n\n\n<p>Engage your audience with text-to-win contests or giveaways.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Enter our giveaway for a chance to win exclusive podcast merchandise! Text &lsquo;WIN&rsquo; to 484848 to participate.&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-share-relevant-resources\">Share Relevant Resources<\/h3>\n\n\n\n<p>Send your audience helpful resources related to your podcast topics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Interested in learning more about [topic]? Check out this article for valuable insights: [link].&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-importance-of-clear-consent-amp-data-privacy-regulations\">Importance of Clear Consent &amp; Data Privacy Regulations<\/h2>\n\n\n\n<p>Like any type of marketing, there are rules and regulations you&rsquo;ll need to follow to keep yourself in the right, and offer peace of mind to your audience.  <\/p>\n\n\n\n<p>Start by clearly explaining how you&rsquo;ll use listener data and obtain explicit consent. Ensure compliance with data privacy regulations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;We take your privacy seriously. By texting &lsquo;JOIN&rsquo; to 484848, you agree to receive updates from the &lsquo;Fitness on the Go&rsquo; podcast. Reply STOP at any time to unsubscribe. View our privacy policy here: [link]&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<p>And, you should always offer a clear and accessible unsubscribe option in every text message.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&ldquo;Thanks for joining the &lsquo;True Crime Society&rsquo; text fam! Reply STOP to unsubscribe at any time. We&rsquo;ll send you a text alert whenever a new episode drops with spine-tingling cases.&rdquo;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"how-much-does-text-message-marketing-cost\">How Much Does Text Message Marketing Cost?<\/h2>\n\n\n\n<p>Text message marketing can be an incredibly effective podcast growth and engagement strategy, but understanding the costs involved is crucial for budgeting and planning your campaigns. Most automated SMS marketing software will offer three-tier monthly pricing plans that cater to different needs and budgets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-what-to-consider\">What to Consider<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text Limit:<\/strong> Each tier comes with a specific number of credits, which correspond to the number of texts you can send. For example, in the $19.99 tier, you can send up to 250 texts.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscriber Limit:<\/strong> If you hit the text limit for your tier, new subscribers may not receive messages until you upgrade to a higher tier.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Control Over Spending:<\/strong> With any SMS Marketing software, you have control over how many texts you send based on your chosen tier. You won&rsquo;t receive a bill for texts sent beyond your tier limit; instead, you&rsquo;ll need to upgrade your plan to continue sending messages.<\/li>\n<\/ul>\n\n\n\n<p>Here are a few scenarios for a podcaster considering text message marketing for their content. This is based on the monthly&nbsp; pricing tiers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New Podcast:<\/strong> <strong>around 250 texts at $19.99\/month<\/strong><\/li>\n\n\n\n<li><strong>Growing Podcast<\/strong>: <strong>around 1000 texts at $34.99\/month<\/strong><\/li>\n\n\n\n<li><strong>Established Podcast<\/strong>: <strong>around 2500 texts at $74.99\/month<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"measuring-success-and-tracking-results\">Measuring Success and Tracking Results<\/h2>\n\n\n\n<p>Tracking the results of your text message campaign&rsquo;s results is crucial to understanding what&rsquo;s working and what needs improvement. Here&rsquo;s how to gauge your success:<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-key-metrics\">Key Metrics:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sign-up Rates: <\/strong>This measures how effectively you attract listeners to your text message list. Track the number of people who sign up compared to the total number of people you reach through other measurable podcast promotion avenues.<\/li>\n\n\n\n<li><strong>Open Rates and Click-Through Rates:<\/strong> These metrics show how many people actually open your text messages and click on any links you include. High open rates indicate engaging content, while strong click-through rates suggest effective calls to action.<\/li>\n\n\n\n<li><strong>Engagement with Polls, Surveys, and Contests: <\/strong>Look at how many listeners participate in your interactive elements, showing how well your texts spark interest and conversation.<\/li>\n\n\n\n<li><strong>Website Traffic and Downloads Driven by Text Messages: <\/strong>Track how many people visit your website or download your podcast episodes after clicking a link in your text message. This measures the direct impact of your texts on driving action.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-text-message-marketing-for-content-creators\">Text Message Marketing for Content Creators<\/h2>\n\n\n\n<p>If you&rsquo;re feeling flat about your download numbers or frustrated with your lack of audience engagement, then why not give text message marketing a try? This is an under-utilized growth and connection strategy in the creator economy, so it&rsquo;s a great time to jump in, experiment, and stand out.<\/p>\n\n\n\n<p>Of course, there are many other ways to <strong><a href=\"https:\/\/www.thepodcasthost.com\/promotion\/podcast-promotion\/\">promote your podcast<\/a><\/strong> and <strong><a href=\"https:\/\/www.thepodcasthost.com\/promotion\/podcast-advertising\/\">advertise your show<\/a><\/strong>, too. So check out the full guides, linked to, for a long list of tips, ideas, and suggestions!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Text message marketing is an under-used promotion tactic for content creators. And it can work wonders for audience growth and engagement. <\/p>\n","protected":false},"author":6,"featured_media":56894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[],"coauthors":[11628],"class_list":["post-56600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Text Message Marketing: Grow &amp; Engage Your Audience via SMS<\/title>\n<meta name=\"description\" content=\"Text message marketing is an under-used promotion tactic for content creators. And it can work wonders for growth and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thepodcasthost.com\/promotion\/text-message-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Text Message Marketing: Grow &amp; Engage Your Audience via SMS\" \/>\n<meta property=\"og:description\" content=\"Text message marketing is an under-used promotion tactic for content creators. 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