{"id":39789,"date":"2022-08-29T08:00:00","date_gmt":"2022-08-29T07:00:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/?p=39789"},"modified":"2022-08-29T09:24:13","modified_gmt":"2022-08-29T08:24:13","slug":"youtube-podcasts","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/publishing\/youtube-podcasts\/","title":{"rendered":"YouTube Rolls Out Podcasts in Time for Podcast Movement"},"content":{"rendered":"\n

For the last couple of years, there\u2019s been a looming question about what role video has in podcasting, and specifically YouTube\u2019s plan. That question was partially answered this week. YouTube started to\u00a0roll out its Podcasts area<\/a>\u00a0to US-based users ahead of Podcast Movement<\/a>.\u00a0<\/p>\n\n\n\n

Recent stats show YouTube becoming a formidable podcasting platform. Edison Research has discovered 55% of Super Listeners \u2014 those who consume at least 5 hours of podcasts per week \u2014 use YouTube to listen to at least some podcasts.<\/p>\n\n\n\n

With that revelation, it makes sense that YouTube would want to lean into podcasting. So let\u2019s look at how this initial version of YouTube Podcasts works and what it means for podcasters. <\/p>\n\n\n\n

YouTube\u2019s Plans Leaked in March<\/h2>\n\n\n\n

Back in March, PodNews obtained a leaked presentation outlining YouTube\u2019s podcast plans<\/a>. The new Podcasts section is consistent with what is in that document. <\/p>\n\n\n\n

But YouTube\u2019s actions over the last few years revealed a bigger focus on audio-only, from a dedicated music app to the ability to continue listening to videos even when you do have the mobile app open. <\/p>\n\n\n\n

\"\"
YouTube Podcasts as a non-logged-in user sees it <\/figcaption><\/figure>\n\n\n\n

How YouTube Podcasts Works<\/h2>\n\n\n\n

If YouTube Podcasts is available for you, you can go to youtube.com\/podcasts<\/a>. In the app, go to “Explore,” and press the \u201cPodcasts\u201d tile.<\/p>\n\n\n\n

There, you\u2019ll see popular episodes, playlists, and creators, as well as recommendations based on your subscriptions and history. You\u2019ll also see a list of common podcast categories: Comedy, True Crime, Sports, Music, and TV & Film. <\/p>\n\n\n\n

What YouTube Considers a Podcast<\/h3>\n\n\n\n

Looking at the selection, there also seems to be a mix of podcasts (like The Pat McAfee Show and The Lex Friedman Show), as well as anything that \u201clooks\u201d like a podcast. These are generally longer-form talking head videos. <\/p>\n\n\n\n

One example is NBC Nightly News. The most recent full broadcast is the first recommended \u201cpodcast episode\u201d in the screenshot above. <\/p>\n\n\n\n

Another is a popular pop culture channel: SuperCarlinBrothers and their \u201cJ vs. Ben\u201d series under TV and Film. While it certainly looks like a podcast, there are crucial video components, and it\u2019s definitely a video-first series. <\/p>\n\n\n\n

The truth is that the definition of \u201ca podcast\u201d has changed in recent years<\/a>, and YouTube appears to be taking some liberties with what they feel is good audio-only content. <\/p>\n\n\n\n

But that still leaves those of us who are audio-only or audio-first wondering: what can we do?<\/p>\n\n\n\n

How Can You Leverage YouTube Podcasts?<\/h2>\n\n\n\n

Back in June on the Creator Insiders channel, Podcast Partner Manager Erica posted some tips for how to present your podcast on YouTube<\/a>. Here\u2019s what she recommends: <\/p>\n\n\n\n

  1. Use a static image (like your cover art) with the audio if it\u2019s audio-only<\/li>
  2. Create a public playlist of all full episodes that is the exact name of your podcast<\/li>
  3. Have one playlist of full episodes<\/em> for each show<\/li>
  4. Order your episodes as your want people to consume them<\/li>
  5. Add the podcast description as the playlist\u2019s description<\/li><\/ol>\n\n\n\n

    I would also recommend recording video when you can from here on out. Many podcast recording platforms support recording video. Even if you don\u2019t use it (or it doesn\u2019t make sense), you still have the option.<\/p>\n\n\n\n

    \"how<\/a><\/div>
    <\/span>

    Related Article<\/p><\/div>

    How to Put a Podcast on YouTube<\/span><\/a><\/p>

    Putting your podcast on Youtube can help you find new listeners and grow your audience<\/span>\u00a0Find out more \u00bb<\/span><\/a><\/p><\/div><\/div>\n\n\n\n

    Converting Your Current Episodes <\/h3>\n\n\n\n

    There are a few great apps to help you get your podcast into a video format. If you\u2019re a Mac user, check out FusionCast<\/a>, which was purpose-built for this exact reason: turning audio into a video with a static image. <\/p>\n\n\n\n

    If you\u2019re on a PC, Descript is a little more work<\/a> but will allow you to overlay an image to audio and export it. <\/p>\n\n\n\n

    There are also a few automated tools, like Repurpose.io<\/a>. <\/p>\n\n\n

    \n
    \"listening<\/figure>\n<\/div>\n\n\n

    What Does This Mean for Podcasters?<\/h2>\n\n\n\n

    At this point, it\u2019s hard to say what YouTube Podcasts will be or their plans for the immediate future. The long-term is a different story. <\/p>\n\n\n\n

    We can see from that leaked presentation that YouTube plans to leverage two things it\u2019s very good at for podcasters: monetization and analytics. <\/p>\n\n\n\n

    If your podcast is on YouTube, there could be an opportunity to monetize through ads, memberships, or their \u201cSuper\u201d features, which allow direct donations. For podcasters who have trouble monetizing through other methods, this could be a big boon. <\/p>\n\n\n\n

    It is worth noting that at the time of writing, YouTube does have a minimum requirement to monetize your channel. You’ll need 1,000 subscribers and 4,000 watch hours. It\u2019s unknown if they\u2019ll relax those requirements for podcasts. <\/em><\/p>\n\n\n\n

    Another way podcasters will benefit from YouTube is its best-in-class analytics. Because there\u2019s no centralized system, podcasters generally have to rely on 3rd party services like Chartable<\/a>. The other option is to go to each native platform to review analytics. Until recently, Apple Podcasts’ analytics<\/a> were unavailable. <\/p>\n\n\n\n

    With YouTube being a popular platform for consuming podcasts, it could provide valuable data for podcasters to improve and grow their shows. <\/p>\n\n\n\n

    What\u2019s Next?<\/h2>\n\n\n\n

    This is the first of many steps YouTube is taking to plant its foot squarely in podcasting, and it\u2019s no coincidence the rollout is happening the same week as Podcast Movement<\/a>. YouTube’s Conor Kavanagh said that the destination URL is meant \u201cto help highlight podcast content and to help users discover new content,\u201d and to \u201clet us know if you have any questions.\u201d Look for more information after Podcast Movement, as Kai Chuk, YouTube\u2019s Head of Podcasting<\/a>, will present Finding Success on YouTube, on Thursday the 25th.<\/p>\n","protected":false},"excerpt":{"rendered":"

    YouTube has rolled out Podcasts just in time for Podcast Movement. How does it work, and what does it mean for podcasters?<\/p>\n","protected":false},"author":62,"featured_media":39975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[101],"tags":[],"coauthors":[11636],"class_list":["post-39789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishing"],"acf":[],"yoast_head":"\nYouTube Rolls Out Podcasts in Time for Podcast Movement<\/title>\n<meta name=\"description\" content=\"YouTube has rolled out Podcasts just in time for Podcast Movement. 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