{"id":39524,"date":"2022-08-24T07:00:00","date_gmt":"2022-08-24T06:00:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/?p=39524"},"modified":"2023-10-11T13:36:11","modified_gmt":"2023-10-11T12:36:11","slug":"convertkit-sponsor-network","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/","title":{"rendered":"ConvertKit Launches Newsletter Sponsor Network"},"content":{"rendered":"\n<p>The Email Service Provider (ESP) ConvertKit <a href=\"https:\/\/convertkit.com\/sponsor\" target=\"_blank\" rel=\"noreferrer noopener\">launched a newsletter sponsor network in June<\/a> that facilitates sponsorships between newsletter owners and brands. This program makes it incredibly easy for creators to monetize their newsletters through paid placement. This is one of several steps from the platform which can help creators make money.<\/p>\n\n\n\n<p>So how does the program work, and what does it mean for podcasters? Let\u2019s take a look.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-1024x660.png\" alt=\"The ConvertKit Sponsor Network Page\" class=\"wp-image-39526\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-1024x660.png 1024w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-300x194.png 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-768x495.png 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-1536x991.png 1536w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x.png 2048w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-290x187.png 290w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-350x226.png 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-445x287.png 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-635x410.png 635w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-580x374.png 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-700x452.png 700w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-890x574.png 890w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/CleanShot-2022-08-11-at-12.04.39@2x-1270x819.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The ConvertKit Sponsor Network Page<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-convertkit-s-sponsor-network-works\">How ConvertKit\u2019s Sponsor Network Works<\/h2>\n\n\n\n<p>First, consider what you need to do to be eligible for <a href=\"https:\/\/www.thepodcasthost.com\/go\/growth\/convertkit\/\" target=\"_blank\" rel=\"noreferrer noopener\">ConvertKit<\/a>\u2019s Sponsor Network.<br>There are two criteria you need to meet (3 if you count being a ConvertKit customer). You need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have at least 10,000 email subscribers<\/li>\n\n\n\n<li>Publish consistently (at least once a week)<\/li>\n<\/ul>\n\n\n\n<p>If you meet those criteria, you can apply for access. The program itself works like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You apply for early access by filling out a questionnaire.<\/li>\n\n\n\n<li>If accepted, ConvertKit will get to work finding sponsors for your newsletter.<\/li>\n\n\n\n<li>They strongly recommend exclusivity with the platform, meaning you won\u2019t sell ads for your newsletter independent of the ConvertKit Sponsor Program.<\/li>\n\n\n\n<li>ConvertKit takes 20% + 3.5% for payment processing. Add an extra 10% if you decide to be non-exclusive.<\/li>\n\n\n\n<li>Sponsors pay on a NET-30 basis, so you should have the funds around a month after the sponsorship runs.<\/li>\n<\/ol>\n\n\n\n<p>And don\u2019t worry: creators have the opportunity to approve all sponsors. This doesn\u2019t appear to be dynamically inserted in any way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-podcasters-can-currently-use-the-network\">How Podcasters Can Currently Use the Network<\/h2>\n\n\n\n<p>If you&#8217;re wondering, \u201chow can I take advantage of this network,\u201d the short answer is you need to meet the three criteria above, first and foremost. But if we play the slightly long game, my recommendation is to <a href=\"https:\/\/www.thepodcasthost.com\/podcraft-podcast\/mailing-lists-for-podcasting\/\">build your mailing list<\/a> on ConvertKit.<\/p>\n\n\n\n<p>According to our <a href=\"https:\/\/www.thepodcasthost.com\/podcraft-podcast\/mailing-lists-for-podcasting\/\">Podcaster Cares Survey<\/a>, only 40% of podcasters feel a mailing list is a must-have. Programs like this may change that calculus, especially because of what\u2019s coming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contrasting-the-substack-model\">Contrasting the Substack Model<\/h2>\n\n\n\n<p>While some <em>could <\/em>see this as playing catch up to <a href=\"https:\/\/www.thepodcasthost.com\/promotion\/substack-for-podcasting\/\">Substack<\/a> or trying to compete with them, that&#8217;s not necessarily the case for one important reason: ConvertKit&#8217;s business model is different. Where Substack makes its money from each paid subscriber a user gets (sometimes taking 10% off the top), ConvertKit makes its money by directly charging users a flat fee based on the number of subscribers and features. So if you have, say 400 subscribers, you pay $15\/mo, no matter how much money you make from their Commerce features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-even-more-help-for-podcasters-coming\">Even More Help for Podcasters Coming?<\/h2>\n\n\n\n<p>ConvertKit understands podcasters are a big part of their base. They even have <a href=\"https:\/\/convertkit.com\/podcasters\" target=\"_blank\" rel=\"noreferrer noopener\">a page dedicated to them<\/a>. On that page, they highlight the ability to use their platform to earn a living.<\/p>\n\n\n\n<p>Today, that\u2019s mostly through selling products or subscriptions and their Tip Jar feature. But that could change.<\/p>\n\n\n\n<p>In the FAQs section of the Sponsor Network page, there\u2019s a question about selling other sponsorships. Here\u2019s the answer:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In its initial phase, the ConvertKit Sponsor Network will focus on your newsletter. But we will soon help you sell any form of sponsorship.<\/p>\n<\/blockquote>\n\n\n\n<p>This confirmed what I learned at ConvertKit\u2019s <em>Craft+Commerce<\/em> conference, where they announced the Sponsor Network. The long-term plan is to include podcasters as part of this network.<\/p>\n\n\n\n<p>ConvertKit is likely testing the waters with only newsletters now, as they have the infrastructure to implement it easily. They can confirm subscriber counts, transfer money to a user\u2019s ConvertKit Commerce account easily, and confirm placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-supporting-podcasters-could-work\">How Supporting Podcasters Could Work<\/h3>\n\n\n\n<p>Their pricing appears to be based on CPM \u2014 though creators work with ConvertKit\u2019s team to set the actual price. Since they know (or can easily confirm) how many subscribers you have, they can set prices pretty easily.<\/p>\n\n\n\n<p>With podcasting, <a href=\"https:\/\/www.thepodcasthost.com\/go\/growth\/convertkit\/\" target=\"_blank\" rel=\"noreferrer noopener\">ConvertKit<\/a> could do the tracking themselves, building a system and giving you a prefix\u2026though they\u2019d probably also seek IAB compliance. They could also license a 3rd party service like Chartable to do the heavy lifting.<\/p>\n\n\n\n<p>This assumes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They don\u2019t just take the podcaster\u2019s word for it<\/li>\n\n\n\n<li>They\u2019re keen on having the same level of verification they do for newsletter subscribers.<\/li>\n<\/ol>\n\n\n\n<p>It\u2019s plausible that since they want to help with \u201call\u201d sponsorships, they\u2019ll facilitate the relationship and some of the negotiation and payments. Still, it won\u2019t build a boutique tracking solution for every potential kind of sponsorship.<\/p>\n\n\n\n<p>Either way, it\u2019s very exciting that, by their admission, they want to help <a href=\"https:\/\/www.thepodcasthost.com\/monetisation\/how-to-do-podcast-sponsorship\/\">podcasters earn money through sponsorship<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-company-with-a-mission-to-help-creators\">A Company With a Mission to Help Creators<\/h2>\n\n\n\n<p>This is one of the first SaaS companies I know of that has dedicated resources to facilitating sponsorships for creators, and it\u2019s a huge step for everyone in the creator economy, podcasters included.<\/p>\n\n\n\n<p>Finding sponsors is one of the hardest tasks for many podcasters.  A service like ConvertKit\u2019s, where facilitating the relationship isn\u2019t the <em>main<\/em> business, may be exactly what we need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ConvertKit launched a Sponsor Network to help Creators find sponsors for their newsletters. What does this mean for podcasters?<\/p>\n","protected":false},"author":62,"featured_media":39854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[134],"tags":[],"coauthors":[11636],"class_list":["post-39524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ConvertKit Launches Newsletter Sponsor Network<\/title>\n<meta name=\"description\" content=\"ConvertKit launched a Sponsor Network to help Creators find sponsors for their newsletters. 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What does this mean for podcasters?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/\" \/>\n<meta property=\"og:site_name\" content=\"The Podcast Host\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thepodcasthost\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-24T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T12:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/ConvertKit-Launches-Newsletter-Sponsor-Network-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Casabona\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jcasabona\" \/>\n<meta name=\"twitter:site\" content=\"@thepodcasthost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Casabona\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/\"},\"author\":{\"name\":\"Joe Casabona\",\"@id\":\"https:\/\/www.thepodcasthost.com\/#\/schema\/person\/95953fae4dabe5ff84f0a2d392b200d3\"},\"headline\":\"ConvertKit Launches Newsletter Sponsor Network\",\"datePublished\":\"2022-08-24T06:00:00+00:00\",\"dateModified\":\"2023-10-11T12:36:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/\"},\"wordCount\":829,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/ConvertKit-Launches-Newsletter-Sponsor-Network-1.jpg\",\"articleSection\":[\"Podcast Monetisation, Growth &amp; Money\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/\",\"url\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/\",\"name\":\"ConvertKit Launches Newsletter Sponsor Network\",\"isPartOf\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/monetisation\/convertkit-sponsor-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/08\/ConvertKit-Launches-Newsletter-Sponsor-Network-1.jpg\",\"datePublished\":\"2022-08-24T06:00:00+00:00\",\"dateModified\":\"2023-10-11T12:36:11+00:00\",\"description\":\"ConvertKit launched a Sponsor Network to help Creators find sponsors for their newsletters. 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