
{"id":39061,"date":"2022-07-29T09:20:51","date_gmt":"2022-07-29T08:20:51","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/?p=39061"},"modified":"2022-07-29T09:20:56","modified_gmt":"2022-07-29T08:20:56","slug":"mini-podcasting","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/","title":{"rendered":"Mini-Podcasting Is on the Rise &#8211; Here\u2019s What You Need to Know"},"content":{"rendered":"\n<p>Ever thought about producing short, bite-sized episodes of your podcast to see if you can reach a wider audience? There\u2019s a growing trend in mini-podcasting going on right now that you might want to take advantage of.&nbsp;<\/p>\n\n\n\n<p>Podcasters are jacking the popular microformat of \u2018daily briefing\u2019 news podcasts (think: <a href=\"https:\/\/nymag.com\/intelligencer\/2020\/01\/michael-barbaro-the-daily-podcast-new-york-times.html\" target=\"_blank\" rel=\"noreferrer noopener\">The Daily<\/a>) and using it as a way to engage listeners who have less time to commit to a full long-form podcast episode when listening on the go.\u00a0<\/p>\n\n\n\n<p>If you\u2019re like <a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-statistics##length-and-frequency\" target=\"_blank\" rel=\"noreferrer noopener\">more than half of all other podcasters<\/a>, it\u2019s likely your episodes last between 30-60 minutes. But when you think about it, most of the common daily tasks we perform while listening to podcasts take less than the duration of an episode to complete; walking the dog, doing the daily commute, eating breakfast or getting ready for work in the morning.&nbsp;<\/p>\n\n\n\n<p>So why do we feel the need to stay loyal to long-form audio content? Here\u2019s a (suitably) quick dive into mini-podcasting and why you might want to give it a try.<\/p>\n\n\n\n<div class=\"wp-block-tph-related-post tph-related-block tph-related-block--horizontal tph-related-block--style-outline\"><div class=\"tph-related-block__thumb-wrap\"><a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-episode-length\/\" class=\"tph-related-block__thumb-link\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1.jpg\" alt=\"Podcast Length\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-300x169.jpg 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-1024x576.jpg 1024w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-768x432.jpg 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-290x163.jpg 290w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-350x197.jpg 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-445x250.jpg 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-635x357.jpg 635w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-580x326.jpg 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-700x394.jpg 700w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-890x501.jpg 890w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1-1270x714.jpg 1270w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2019\/02\/Podcast_Length_How_Long_Should_My_Episodes_Be-1.jpg 1280w\" sizes=\"(min-width: 768px) 205px, (min-width: 390px) 320px, calc(100vw - 70px)\" class=\"tph-related-block__thumb\"\/><\/a><\/div><div class=\"tph-related-block__content-wrap\"><div class=\"tph-related-block__tagline-wrap\"><span class=\"tph-related-block__tagline-icon tph-related-block__tagline-icon--bookmark\"><\/span><p class=\"tph-related-block__tagline\">Related Article<\/p><\/div><p class=\"tph-related-block__headline\"><a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-episode-length\/\" target=\"_blank\" rel=\"noopener\"><span>How Long Should a Podcast Be? Data, Examples, &amp; Tips<\/span><\/a><\/p><p class=\"tph-related-block__desc\"><span>The &#8216;how long should a podcast be&#8217; question depends on a few key factors. Here, we cover them &amp; help you find your perfect length!<\/span>\u00a0<a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-episode-length\/\" class=\"tph-related-block__more-link\" target=\"_blank\" rel=\"noopener\"><span>Find out more \u00bb<\/span><\/a><\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-mini-podcasting\">What is Mini-Podcasting?<\/h2>\n\n\n\n<p>Mini, micro, short-form, bite-sized, pocket-sized, whatever-you-like-to-call-it-podcasts are short episodes lasting anything between 1-20 minutes.&nbsp;<\/p>\n\n\n\n<p>This type of short, deep-dive audio content was popularized by The Daily, which was Apple\u2019s most downloaded podcast of 2018. Since then, daily shows have raged in popularity. By 2019, they\u2019d already earned their own discoverability tag on Apple podcasts.<\/p>\n\n\n\n<p>While daily news podcasts make up just 1% of all those podcasts produced, they account for <a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/daily-news-podcasts-building-new-habits-shadow-coronavirus\" target=\"_blank\" rel=\"noreferrer noopener\">more than 10% of downloads<\/a> in the US. So clearly, there\u2019s a huge demand for short-form audio content like this, and it doesn\u2019t need to be limited to news content either.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-should-try-micro-podcasting\">Why You Should Try Micro-Podcasting&nbsp;<\/h2>\n\n\n\n<p>The benefits involved in mini-podcasting (for you and your listeners) are pretty vast.&nbsp;<\/p>\n\n\n\n<p>For listeners, there\u2019s less commitment involved. They can consume more information in less time, and this really taps into the global <a href=\"https:\/\/www.theatlantic.com\/business\/archive\/2015\/11\/be-more-productive\/415821\/\" target=\"_blank\" rel=\"noreferrer noopener\">productivity obsession<\/a>. New tools are even emerging on the podcasting market where micro-podcasts are <a href=\"https:\/\/www.prnewswire.com\/news-releases\/mini-podcasting-on-the-rise-introducing-jam---new-creator-platform-to-deliver-bite-sized-audio-via-daily-texts-301588752.html\" target=\"_blank\" rel=\"noreferrer noopener\">sent to your smartphone by SMS<\/a> so you don\u2019t have to waste time looking for mini-podcasts you might like.&nbsp;<\/p>\n\n\n\n<p>For podcasters, the benefits of micro-podcasting are huge too. <a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/daily-news-podcasts-building-new-habits-shadow-coronavirus\" target=\"_blank\" rel=\"noreferrer noopener\">One report by Reuters<\/a> suggests micro-podcasting can help increase loyalty amongst listeners and reduce subscriber churn. And if that\u2019s not enough, the same report suggests that producing short-form podcast content is a good way to <a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/daily-news-podcasts-building-new-habits-shadow-coronavirus\" target=\"_blank\" rel=\"noreferrer noopener\">engage younger audiences<\/a> too.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We\u2019re living in an age of micro-content, and there\u2019s no reason why audio shouldn\u2019t get a slice of the pie. Short snippets are easy to repurpose and cross-publish on other social platforms to promote your show. Posting these on Tiktok, Instagram and twitter could see you tap into a whole new audience.&nbsp;<\/p>\n\n\n\n<p>And as you don\u2019t need to delve too deep with micro audio content, this can make these shorter episodes easier to plan and produce. <\/p>\n\n\n\n<p>Which takes us on nicely to the next point&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\" datatext=\"\"><img decoding=\"async\" width=\"366\" height=\"240\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2021\/12\/How_to_Start_a_Podcast_and_Be_Consistent_When_Youre_Short_on_Time-2.jpeg\" alt=\"mini-podcasting, a podcaster plans to create short episodes.\" class=\"wp-image-32804\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2021\/12\/How_to_Start_a_Podcast_and_Be_Consistent_When_Youre_Short_on_Time-2.jpeg 366w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2021\/12\/How_to_Start_a_Podcast_and_Be_Consistent_When_Youre_Short_on_Time-2-300x197.jpeg 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2021\/12\/How_to_Start_a_Podcast_and_Be_Consistent_When_Youre_Short_on_Time-2-290x190.jpeg 290w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2021\/12\/How_to_Start_a_Podcast_and_Be_Consistent_When_Youre_Short_on_Time-2-350x230.jpeg 350w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-start-mini-podcasting-with-mini-mum-effort\">How to Start Mini-Podcasting with Mini-mum Effort<\/h2>\n\n\n\n<p>The good news is, you don\u2019t need to start producing new podcast content every day to take advantage of this new trend.&nbsp;<\/p>\n\n\n\n<p>In fact, when we tested it out, we found that we could create a week\u2019s worth of podcast content (episodes lasting a few minutes each) in around 3 hours.<\/p>\n\n\n\n<p>Check out this guide on <a href=\"https:\/\/www.thepodcasthost.com\/planning\/pocket-sized-podcasting\/\">how to create your own daily show<\/a> and mini-podcast content.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a growing trend in mini-podcasting &#8211; here&#8217;s why, and how to get involved.  <\/p>\n","protected":false},"author":67,"featured_media":39096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[237],"tags":[],"coauthors":[11638],"class_list":["post-39061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-of-podcasting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mini-Podcasting Is on the Rise - Here\u2019s What You Need to Know<\/title>\n<meta name=\"description\" content=\"There\u2019s a growing trend in mini-podcasting that you should take advantage of.\u00a0But what is micro-podcasting and how do you get started?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mini-Podcasting Is on the Rise - Here\u2019s What You Need to Know\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a growing trend in mini-podcasting that you should take advantage of.\u00a0But what is micro-podcasting and how do you get started?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\" \/>\n<meta property=\"og:site_name\" content=\"The Podcast Host\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thepodcasthost\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T08:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-29T08:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Paterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thepodcasthost\" \/>\n<meta name=\"twitter:site\" content=\"@thepodcasthost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Paterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\"},\"author\":{\"name\":\"Katie Paterson\",\"@id\":\"https:\/\/www.thepodcasthost.com\/#\/schema\/person\/47bfbe41707d8401b06065c780408f9c\"},\"headline\":\"Mini-Podcasting Is on the Rise &#8211; Here\u2019s What You Need to Know\",\"datePublished\":\"2022-07-29T08:20:51+00:00\",\"dateModified\":\"2022-07-29T08:20:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\"},\"wordCount\":630,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg\",\"articleSection\":[\"Decoding podcasting news for independent creators\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\",\"url\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\",\"name\":\"Mini-Podcasting Is on the Rise - Here\u2019s What You Need to Know\",\"isPartOf\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg\",\"datePublished\":\"2022-07-29T08:20:51+00:00\",\"dateModified\":\"2022-07-29T08:20:56+00:00\",\"description\":\"There\u2019s a growing trend in mini-podcasting that you should take advantage of.\u00a0But what is micro-podcasting and how do you get started?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage\",\"url\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg\",\"contentUrl\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg\",\"width\":1280,\"height\":720,\"caption\":\"mini podcasting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thepodcasthost.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mini-Podcasting Is on the Rise &#8211; Here\u2019s What You Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thepodcasthost.com\/#website\",\"url\":\"https:\/\/www.thepodcasthost.com\/\",\"name\":\"The Podcast Host\",\"description\":\"Helping you launch, grow &amp; run your show\",\"publisher\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#organization\"},\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thepodcasthost.com\/#organization\",\"name\":\"The Podcast Host\",\"url\":\"https:\/\/www.thepodcasthost.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thepodcasthost.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/10\/tph-featured-image.jpg\",\"contentUrl\":\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/10\/tph-featured-image.jpg\",\"width\":1200,\"height\":630,\"caption\":\"The Podcast Host\"},\"image\":{\"@id\":\"https:\/\/www.thepodcasthost.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thepodcasthost\",\"https:\/\/x.com\/thepodcasthost\",\"https:\/\/www.instagram.com\/the_podcast_host\/\",\"http:\/\/uk.linkedin.com\/in\/colinmcgray\",\"https:\/\/www.youtube.com\/user\/colinmcgray\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thepodcasthost.com\/#\/schema\/person\/47bfbe41707d8401b06065c780408f9c\",\"name\":\"Katie Paterson\",\"description\":\"Katie is a writer, digital marketer and podcast lover from Glasgow. She writes short stories in her spare time, mostly about unlikeable characters being unkind to one another. Katie went to university in Amsterdam and also lived in London and Sydney before settling back in Scotland. She spends a lot of her time looking after other people's pets while they go on holiday.\",\"url\":\"https:\/\/www.thepodcasthost.com\/author\/katiep\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mini-Podcasting Is on the Rise - Here\u2019s What You Need to Know","description":"There\u2019s a growing trend in mini-podcasting that you should take advantage of.\u00a0But what is micro-podcasting and how do you get started?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/","og_locale":"en_GB","og_type":"article","og_title":"Mini-Podcasting Is on the Rise - Here\u2019s What You Need to Know","og_description":"There\u2019s a growing trend in mini-podcasting that you should take advantage of.\u00a0But what is micro-podcasting and how do you get started?","og_url":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/","og_site_name":"The Podcast Host","article_publisher":"https:\/\/www.facebook.com\/thepodcasthost","article_published_time":"2022-07-29T08:20:51+00:00","article_modified_time":"2022-07-29T08:20:56+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg","type":"image\/jpeg"}],"author":"Katie Paterson","twitter_card":"summary_large_image","twitter_creator":"@thepodcasthost","twitter_site":"@thepodcasthost","twitter_misc":{"Written by":"Katie Paterson","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#article","isPartOf":{"@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/"},"author":{"name":"Katie Paterson","@id":"https:\/\/www.thepodcasthost.com\/#\/schema\/person\/47bfbe41707d8401b06065c780408f9c"},"headline":"Mini-Podcasting Is on the Rise &#8211; Here\u2019s What You Need to Know","datePublished":"2022-07-29T08:20:51+00:00","dateModified":"2022-07-29T08:20:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/"},"wordCount":630,"commentCount":0,"publisher":{"@id":"https:\/\/www.thepodcasthost.com\/#organization"},"image":{"@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg","articleSection":["Decoding podcasting news for independent creators"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.thepodcasthost.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/","url":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/","name":"Mini-Podcasting Is on the Rise - Here\u2019s What You Need to Know","isPartOf":{"@id":"https:\/\/www.thepodcasthost.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage"},"image":{"@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg","datePublished":"2022-07-29T08:20:51+00:00","dateModified":"2022-07-29T08:20:56+00:00","description":"There\u2019s a growing trend in mini-podcasting that you should take advantage of.\u00a0But what is micro-podcasting and how do you get started?","breadcrumb":{"@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#primaryimage","url":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg","contentUrl":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg","width":1280,"height":720,"caption":"mini podcasting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/mini-podcasting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thepodcasthost.com\/"},{"@type":"ListItem","position":2,"name":"Mini-Podcasting Is on the Rise &#8211; Here\u2019s What You Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.thepodcasthost.com\/#website","url":"https:\/\/www.thepodcasthost.com\/","name":"The Podcast Host","description":"Helping you launch, grow &amp; run your show","publisher":{"@id":"https:\/\/www.thepodcasthost.com\/#organization"},"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.thepodcasthost.com\/#organization","name":"The Podcast Host","url":"https:\/\/www.thepodcasthost.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thepodcasthost.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/10\/tph-featured-image.jpg","contentUrl":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/10\/tph-featured-image.jpg","width":1200,"height":630,"caption":"The Podcast Host"},"image":{"@id":"https:\/\/www.thepodcasthost.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thepodcasthost","https:\/\/x.com\/thepodcasthost","https:\/\/www.instagram.com\/the_podcast_host\/","http:\/\/uk.linkedin.com\/in\/colinmcgray","https:\/\/www.youtube.com\/user\/colinmcgray"]},{"@type":"Person","@id":"https:\/\/www.thepodcasthost.com\/#\/schema\/person\/47bfbe41707d8401b06065c780408f9c","name":"Katie Paterson","description":"Katie is a writer, digital marketer and podcast lover from Glasgow. She writes short stories in her spare time, mostly about unlikeable characters being unkind to one another. Katie went to university in Amsterdam and also lived in London and Sydney before settling back in Scotland. She spends a lot of her time looking after other people's pets while they go on holiday.","url":"https:\/\/www.thepodcasthost.com\/author\/katiep\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg",1280,720,false],"thumbnail":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-150x150.jpg",150,150,true],"medium":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-768x432.jpg",635,357,true],"large":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-1024x576.jpg",635,357,true],"1536x1536":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg",1280,720,false],"2048x2048":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg",1280,720,false],"thumb":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-350x197.jpg",150,84,true],"large-thumb":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-445x250.jpg",445,250,true],"small-thumb-retina":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-580x326.jpg",580,326,true],"thumb-retina":["https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-700x394.jpg",700,394,true]},"uagb_author_info":{"display_name":"Katie Paterson","author_link":"https:\/\/www.thepodcasthost.com\/author\/katiep\/"},"uagb_comment_info":0,"uagb_excerpt":"There's a growing trend in mini-podcasting - here's why, and how to get involved.","featured_image_srcset":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-300x169.jpg 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-1024x576.jpg 1024w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-768x432.jpg 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-290x163.jpg 290w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-350x197.jpg 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-445x250.jpg 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-635x357.jpg 635w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-580x326.jpg 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-700x394.jpg 700w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-890x501.jpg 890w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know-1270x714.jpg 1270w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2022\/07\/Mini-podcasting-is-on-the-rise-heres-what-you-need-to-know.jpg 1280w","_links":{"self":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/39061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/comments?post=39061"}],"version-history":[{"count":8,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/39061\/revisions"}],"predecessor-version":[{"id":39103,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/39061\/revisions\/39103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/media\/39096"}],"wp:attachment":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/media?parent=39061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/categories?post=39061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/tags?post=39061"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/coauthors?post=39061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}