{"id":37040,"date":"2022-05-05T08:00:00","date_gmt":"2022-05-05T07:00:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/?p=37040"},"modified":"2025-08-20T09:04:05","modified_gmt":"2025-08-20T08:04:05","slug":"should-you-advertise-your-podcast-on-youtube","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/promotion\/should-you-advertise-your-podcast-on-youtube\/","title":{"rendered":"Should You Advertise Your Podcast on YouTube?"},"content":{"rendered":"\n

There’s a lot of overlap between podcasts and YouTube channels. YouTube is definitely interested in the momentum and excitement of podcasts. In the past year, they’ve hired a Director of Podcasting, Kai Chuk. Plus, Podnews published YouTube’s slide deck of plans for podcasting<\/a>, showing they plan to “ingest RSS feeds directly.” Right now, YouTube is working hard to make sure people with anything to promote can buy into their YouTube Ad Sales program.<\/p>\n\n\n\n

This platform has at least 2.6 billion active users. Collectively, YouTube Premium and YouTube Music have 50 million subscribers. Plus, it’s the second largest search engine<\/a>. This means that a significant number of people would rather find out if there\u2019s a video about a topic, rather than any other media type. <\/p>\n\n\n\n

If you want to promote your podcast to more people, YouTube is a good place to do it. But, like most advertising strategies, it requires attention to detail, and it costs money. So, should you advertise your podcast on YouTube? Let’s take a closer look at the process and find out how to make this fit. <\/p>\n\n\n\n

Easiest Way to Advertise Your Podcast on YouTube<\/h2>\n\n\n\n

The simplest solution is to make a companion YouTube channel<\/a> for your podcast and post highlights from your episodes. You can do this with audiogram<\/a> software, like Headliner, or basic video editing software like iMovie. Your podcast logo works well as a static image, but services like Shutterstock <\/a>can add pizzazz. Make sure that your video has a clear call to action, so the audience will know they can get more information from your podcast’s web page or website. <\/p>\n\n\n\n

For people who use YouTube as a search engine, as long as the topic is clear and described effectively, this provides interested folks with a sample of your podcast’s value. Then, they can go to your site or search in their favourite podcast listening app for more. <\/p>\n\n\n\n

But, this depends on people either searching for your podcast and\/or its topic, or an algorithm serving it up to people that search for similar videos. <\/p>\n\n\n\n

There’s no doubt that YouTube has increased how many ads they display<\/a> on a regular basis. If you want to take advantage of that, we’ll press on. <\/p>\n\n\n\n

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Related Article<\/p><\/div>

Where to Advertise Your Podcast | The Guide to Podcast Advertising<\/span><\/a><\/p>

If you can afford to run some paid ads, where’s the best place to spend your money?<\/span>\u00a0Find out more \u00bb<\/span><\/a><\/p><\/div><\/div>\n\n\n\n

Advertising Your Podcast on YouTube<\/h2>\n\n\n\n

Google owns YouTube, so the first thing you’ll need to do is sign up for Google Ads. Google’s Support department offers a comprehensive, step-by-step walkthrough of how to set up video advertising<\/a>. Rather than repeat that, I’ll show you the broader steps and how you can fine-tune the details for podcast advertising. <\/p>\n\n\n\n

Your Podcast Advertisement Video<\/h3>\n\n\n\n

The length can vary from six seconds to a minute or more, depending on the type of advertising campaign you want to create. If you don’t already have a podcast trailer<\/a>, make one. As long as it shows: <\/p>\n\n\n\n