{"id":3147,"date":"2026-04-15T08:00:00","date_gmt":"2026-04-15T07:00:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/uncategorised\/does-your-podcast-launch-even-matter\/"},"modified":"2026-04-21T08:45:03","modified_gmt":"2026-04-21T07:45:03","slug":"does-your-podcast-launch-even-matter","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/planning\/does-your-podcast-launch-even-matter\/","title":{"rendered":"Podcast Launch Hype Is a Distraction. Focus Here Instead"},"content":{"rendered":"\n<p>Does your podcast launch even matter? Well, if we&rsquo;re talking about groundwork factors like topic, target audience, and desired impact, then yes.<\/p>\n\n\n    <style>\r\n        .wpj-jtoc.--jtoc-theme-basic-light.--jtoc-has-custom-styles {\r\n            --jtoc-numeration-suffix: \". \";\n--jtoc-numeration-color: #adadad;\n        }\r\n\r\n            <\/style>\r\n\r\n\r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-basic-light --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-has-custom-styles --jtoc-is-unfolded\" >\r\n\r\n    \r\n    <!-- TOC -->\r\n    <div class=\"wpj-jtoc--toc \">\r\n                                <div class=\"wpj-jtoc--header\">\r\n                <div class=\"wpj-jtoc--header-main\">\r\n                                        <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Table of contents<\/span>\r\n                    <\/div>\r\n                                                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                                                                                    <div class=\"wpj-jtoc--toggle-box\">\r\n                                    <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n                            <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-podcast-launch-misconceptions\" title=\"Podcast Launch Misconceptions\" data-numeration=\"1\">Podcast Launch Misconceptions<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-what-makes-podcasts-different\" title=\"What Makes Podcasts Different? \" data-numeration=\"2\">What Makes Podcasts Different? <\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-3-podcast-launch-advice-myths\" title=\"3 Podcast Launch Advice Myths\" data-numeration=\"3\">3 Podcast Launch Advice Myths<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-get-3-episodes-in-the-can\" title=\"Get 3+ Episodes in the Can\" data-numeration=\"3.1\">Get 3+ Episodes in the Can<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-get-ratings-amp-reviews\" title=\"Get Ratings &amp; Reviews\" data-numeration=\"3.2\">Get Ratings &amp; Reviews<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-build-hype-for-launch-day\" title=\"Build Hype for \u201cLaunch Day\u201d\" data-numeration=\"3.3\">Build Hype for \u201cLaunch Day\u201d<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-podcast-launch-strategies-that-actually-work\" title=\"Podcast Launch Strategies That ACTUALLY Work\" data-numeration=\"4\">Podcast Launch Strategies That ACTUALLY Work<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-the-l-a-u-n-c-h-framework\" title=\"The L.A.U.N.C.H Framework\" data-numeration=\"4.1\">The L.A.U.N.C.H Framework<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"4\">\r\n                <a href=\"#h-learn-the-ropes\" title=\"Learn the Ropes\" data-numeration=\"4.1.1\">Learn the Ropes<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"4\">\r\n                <a href=\"#h-amplify-discoverability\" title=\"Amplify Discoverability\" data-numeration=\"4.1.2\">Amplify Discoverability<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"4\">\r\n                <a href=\"#h-understand-your-audience\" title=\"Understand Your Audience\" data-numeration=\"4.1.3\">Understand Your Audience<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"4\">\r\n                <a href=\"#h-next-episode-first\" title=\"Next Episode First\" data-numeration=\"4.1.4\">Next Episode First<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"4\">\r\n                <a href=\"#h-catalogue-building\" title=\"Catalogue Building\" data-numeration=\"4.1.5\">Catalogue Building<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h4\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"4\">\r\n                <a href=\"#h-harness-collaboration\" title=\"Harness Collaboration\" data-numeration=\"4.1.6\">Harness Collaboration<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-i-need-results-now\" title=\"\u201cI Need Results NOW\u201d\" data-numeration=\"5\">\u201cI Need Results NOW\u201d<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-in-summary\" title=\"In Summary\" data-numeration=\"6\">In Summary<\/a>\r\n                    <\/div> <\/li><\/ol>            <\/nav>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n\n\n<p>But what about the hype-building &ldquo;hit the ground running&rdquo; advice we hear around launching a new podcast? <\/p>\n\n\n\n<p>I&rsquo;d argue that, at best, this is a distraction from what moves the needle when growing a show. <\/p>\n\n\n\n<p>And at worst, it can actually cause new creators to quit before their content ever has a chance to make an impact. <\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-podcast-launch-misconceptions\">Podcast Launch Misconceptions<\/h2>\n\n\n\n<p>It&rsquo;s understandable why so much misleading advice exists around &ldquo;the podcast launch&rdquo;. After all, we&rsquo;re used to the launch life cycles of products, films, albums, and books. <\/p>\n\n\n\n<p>After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn&rsquo;t like that at all. <\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-what-makes-podcasts-different\">What Makes Podcasts Different? <\/h2>\n\n\n\n<p>Most successful podcasts didn&rsquo;t explode overnight. They built audiences <strong>gradually<\/strong> over months or even years.<\/p>\n\n\n\n<p>There are exceptions, of course. Folks who started podcasting with a pre-existing audience can often skip the &ldquo;crickets&rdquo; stage. But if you look at anyone who built a huge fanbase through their podcast, they will usually tell you the same thing:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In those first few episodes, nobody was listening. <\/p>\n<\/blockquote>\n\n\n\n<p>I remember talking to Kc Wayland, creator of post-apocalyptic audio drama <a href=\"https:\/\/www.werealive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">We&rsquo;re Alive<\/a>, about the show&rsquo;s first steps. He said they were seeing 50-60 downloads a day, which was nuts, given the effort and quality of those early episodes. <\/p>\n\n\n\n<p>Today, We&rsquo;re Alive has amassed over 250,000,000 (two hundred and fifty million!) downloads. And whilst this isn&rsquo;t a number most of us will ever get close to with our own content, it shows that podcasting is a long game.<\/p>\n\n\n\n<p>All the launch hype in the world wouldn&rsquo;t have come close to the impact publishing 90+ hours of Gold Standard audio theatre over a period of 16 years has had.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-3-podcast-launch-advice-myths\">3 Podcast Launch Advice Myths<\/h2>\n\n\n\n<p>So, speaking of launch hype, what are new creators typically advised to focus on before they&rsquo;ve even hit publish on that first episode?<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-get-3-episodes-in-the-can\">Get 3+ Episodes in the Can<\/h3>\n\n\n\n<p>This advice lingers from the days when much onus was put on a show&rsquo;s appearance in the Apple Podcasts&rsquo; <em>New &amp; Noteworthy<\/em> section (an overrated accolade, if ever there was one).<\/p>\n\n\n\n<p>The idea is that more episodes mean more downloads. That&rsquo;s not untrue; however, this often leads to procrastination and perfectionism, which prevent new podcasters from ever releasing one, let alone three, episodes.<\/p>\n\n\n\n<p>Sure, if you push three episodes out on day one, it&rsquo;ll give new listeners a bit more time with you. It isn&rsquo;t a <em>bad<\/em> strategy, so long as you hit publish. <\/p>\n\n\n\n<p>The problem is, many don&rsquo;t!<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-get-ratings-amp-reviews\">Get Ratings &amp; Reviews<\/h3>\n\n\n\n<p>Another misleading piece of podcast launch advice is to get as many ratings and reviews as possible within the first week. <\/p>\n\n\n\n<p>Again, this is mainly legacy advice centred around Apple Podcasts. Between its various charts, &lsquo;featured&rsquo; sections, and the aforementioned <em>New &amp; Noteworthy<\/em>, it can be seen as &ldquo;make or break&rdquo; for a podcast to appear in any of these places.<\/p>\n\n\n\n<p>For starters, the volume of new podcast discovery in such categories is overblown. In our 2024 podcast discovery survey, <a href=\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/podcast-discovery-stats-2024\/#h-is-discovering-new-podcasts-easy\">only 2.5% of listeners reported browsing through charts or &lsquo;featured&rsquo; sections<\/a> when hunting for new content. <\/p>\n\n\n\n<p>Then there&rsquo;s the inner workings of how chart rankings actually work in Apple Podcasts, and it seems to have a lot more to do with your cumulative all-time number of followers than it does with ratings and reviews.<\/p>\n\n\n\n<p>I&rsquo;m not dismissing ratings and reviews altogether &ndash; they can be a great confidence booster and make brilliant &ldquo;social proof&rdquo; of your show&rsquo;s quality. But they&rsquo;re in no way some integral part of a podcast launch strategy, so don&rsquo;t get distracted by chasing them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-build-hype-for-launch-day\">Build Hype for &ldquo;Launch Day&rdquo;<\/h3>\n\n\n\n<p>Unless you have a preexisting audience, here&rsquo;s a fact for you: <strong>Nobody cares about your new podcast. <\/strong><\/p>\n\n\n\n<p>Don&rsquo;t see this as a negative. Instead, take it as a liberating truth. The pressure is off to learn the ropes, experiment, and develop your skills. <\/p>\n\n\n\n<p>If you dedicate a lot of time to posting short-form, low-value &ldquo;teaser&rdquo; content on various platforms, you&rsquo;re taking time away from learning your trade and creating the best possible first episode.<\/p>\n\n\n\n<p>Of course, there&rsquo;s no harm in promoting your first episode &ndash; but you need to publish it first. <\/p>\n\n\n\n<p>And once you do, the best place to focus the bulk of your effort is on making a brilliant second or third episode.<\/p>\n\n\n\n<p>As Lindsay wrote recently, <strong><a href=\"https:\/\/www.thepodcasthost.com\/business-of-podcasting\/your-podcast-wont-go-viral-and-thats-a-good-thing\/\">your podcast won&rsquo;t go viral &ndash; and that&rsquo;s a good thing<\/a><\/strong>. A podcast is a metaphorical log fire compared to the torch paper of social media and short-form video. It takes time to get a good heat up, but once you do, it&rsquo;ll keep on burning for ages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-podcast-launch-strategies-that-actually-work\">Podcast Launch Strategies That ACTUALLY Work<\/h2>\n\n\n\n<p>Alright then, if it isn&rsquo;t about hyping &ldquo;the big day&rdquo; or arbitrary episode numbers, what should a new podcaster focus on before, during, and after a podcast launch?<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-the-l-a-u-n-c-h-framework\">The L.A.U.N.C.H Framework<\/h3>\n\n\n\n<p>The <strong>L.A.U.N.C.H<\/strong> (I know, we love an acronym&hellip;) framework assumes you&rsquo;ve&hellip;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-topics\/\">Laid the foundations of your topic, niche, or angle<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thepodcasthost.com\/planning\/how-to-create-your-podcast-avatar\/\">Identified your target audience<\/a><\/li>\n\n\n\n<li>Defined <a href=\"https:\/\/www.thepodcasthost.com\/monetisation\/podcast-success\/\">what &ldquo;podcast success&rdquo; looks like to you<\/a>. <\/li>\n<\/ul>\n\n\n\n<p>Once you have these in place, that&rsquo;s where L.A.U.N.C.H comes in.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L- Learn the Ropes<\/strong><\/li>\n\n\n\n<li><strong>A &ndash; Amplify Discoverability<\/strong><\/li>\n\n\n\n<li><strong>U &ndash; Understand Your Audience<\/strong><\/li>\n\n\n\n<li><strong>N &ndash; Next Episode First<\/strong><\/li>\n\n\n\n<li><strong>C &ndash; Catalogue Building<\/strong><\/li>\n\n\n\n<li><strong>H &ndash; Harness Collaboration<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading \" id=\"h-learn-the-ropes\">Learn the Ropes<\/h4>\n\n\n\n<p>From crutch words and structure to mic technique and production chops, are you focused on improving your skills as a podcaster with each episode you make? The early days are a time for learning and development, so lean into this opportunity.   <\/p>\n\n\n\n<h4 class=\"wp-block-heading \" id=\"h-amplify-discoverability\">Amplify Discoverability<\/h4>\n\n\n\n<p>Don&rsquo;t underestimate the power of SEO. Even in its many new AI-based iterations, the principles remain the same; people search for the topics they are interested in. <\/p>\n\n\n\n<p>So, do your <a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-names\/\" type=\"link\" id=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-names\/\">podcast name<\/a> and <a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-episode-titles\/\" type=\"post\" id=\"3101\">episode titles<\/a> give you a good chance of appearing in those search results? Do you create content that answers the questions your target audience is seeking? And do you include transcripts and <a href=\"https:\/\/www.thepodcasthost.com\/promotion\/best-podcast-directories-where-to-list\/\" type=\"link\" id=\"https:\/\/www.thepodcasthost.com\/promotion\/best-podcast-directories-where-to-list\/\">publish your podcast in every app and directory<\/a>? <\/p>\n\n\n\n<h4 class=\"wp-block-heading \" id=\"h-understand-your-audience\">Understand Your Audience<\/h4>\n\n\n\n<p>Some fledgling podcasters <a href=\"https:\/\/www.thepodcasthost.com\/planning\/whats-a-good-number-of-downloads-for-a-podcast\/\" type=\"post\" id=\"7443\">see 30-40 downloads as a pittance<\/a>. Others see a metaphorical room full of 30-40 like-minded people they can engage with, learn about, and get to know personally. That early core of listeners can become your biggest marketers, so look after them and give them your best.<\/p>\n\n\n\n<h4 class=\"wp-block-heading \" id=\"h-next-episode-first\">Next Episode First<\/h4>\n\n\n\n<p>The number one thing you can do to give your podcast the best chance of success is prioritising a brilliant next episode. So, what do you have lined up for your listeners? And is it something they&rsquo;ll want to talk about and share with others?<\/p>\n\n\n\n<h4 class=\"wp-block-heading \" id=\"h-catalogue-building\">Catalogue Building<\/h4>\n\n\n\n<p>There&rsquo;s nothing like a back catalogue of well-titled, high-quality episodes to set your podcast&rsquo;s growth into autopilot. When new listeners find you and can spend 25-50 hours with you, they&rsquo;ll become big fans of your show. <a href=\"https:\/\/www.thepodcasthost.com\/podcraft-podcast\/consistency-leads-to-success\/\">Consistency leads to podcasting success<\/a>, so build and grow that body of work!<\/p>\n\n\n\n<h4 class=\"wp-block-heading \" id=\"h-harness-collaboration\">Harness Collaboration<\/h4>\n\n\n\n<p>You won&rsquo;t be the only person creating content about your topic. Don&rsquo;t view these other shows or channels as your competition, though. Instead, see them as collaborators.<\/p>\n\n\n\n<p>There are many tried-and-tested ways to <a href=\"https:\/\/www.thepodcasthost.com\/promotion\/grow-your-podcast-through-collaboration\/\">collaborate with other creators<\/a> to build both your audiences. This is one of the most effective ways to grow a podcast!<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-i-need-results-now\">&ldquo;I Need Results NOW&rdquo;<\/h2>\n\n\n\n<p>I get it; not every new podcast is a solopreneur or hobbyist who can build this gradually. <\/p>\n\n\n\n<p>If you work for a big company and have been given the job of creating a podcast, you&rsquo;re unlikely to get away with telling the boss that it could take a year or two to gain traction.<\/p>\n\n\n\n<p>In this scenario, leveraging any existing audience or customer base is a no-brainer. Most businesses have an email list and some social media accounts. With a good enough &ldquo;hook&rdquo;, you can win many existing followers over to giving the podcast a chance.<\/p>\n\n\n\n<p>Unsurprisingly, you can fast-track podcast growth if you have a marketing budget, too. <a href=\"https:\/\/www.thepodcasthost.com\/promotion\/podcast-advertising\/#h-advertising-on-podcast-listening-apps\">Advertising on podcast listening apps<\/a> is an effective way to gain a bunch of new listeners overnight.  <\/p>\n\n\n\n<p>Of course, none of this changes the fact that your podcast needs to be well-planned, well-executed, and consistent. If it&rsquo;s absolutely vital that you nail this first time, then <strong><a href=\"https:\/\/www.thepodcasthost.com\/editing-production\/hire-a-podcast-producer\/\" type=\"link\" id=\"https:\/\/www.thepodcasthost.com\/editing-production\/hire-a-podcast-producer\/\" target=\"_blank\" rel=\"noreferrer noopener\">hire a pro to help you<\/a><\/strong>. There&rsquo;s no substitute for experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-in-summary\">In Summary<\/h2>\n\n\n\n<p>I&rsquo;m not saying you&nbsp;<em>shouldn&rsquo;t<\/em>&nbsp;care about your launch period; it&rsquo;s more a matter of caution around where you focus your time and energy. <\/p>\n\n\n\n<p>Concentrate on creating the best content possible for that early core of listeners, and you won&rsquo;t go far wrong.<\/p>\n\n\n\n<p>A podcast launch process has no &ldquo;boom or bust&rdquo;; the only way a launch can &ldquo;fail&rdquo; is if you don&rsquo;t publish any more episodes. <\/p>\n\n\n\n<p>It&rsquo;s what you do&nbsp;<em>after<\/em>&nbsp;the launch period that truly matters. So what&rsquo;s your next episode about, and when can we hear it? <\/p>\n\n\n\n<p>On a final note, one of the best ways to keep you moving forward is to eliminate as many of the tech and time barriers as possible. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"429\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1.png\" alt=\"\" class=\"wp-image-63374\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1.png 1000w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-300x129.png 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-768x329.png 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-350x150.png 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-445x191.png 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-580x249.png 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-700x300.png 700w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/figure>\n\n\n\n<p>Alitu can help with that. It&rsquo;s an all-in-one platform for recording, editing, and publishing your podcast. <\/p>\n\n\n\n<p>It handles all the cleanup and volume levelling automatically, has instant filler-word removal tools, and you can edit your audio or video by deleting text in its generated transcripts, too. <\/p>\n\n\n\n<p>If that all sounds up your street, then <strong><a href=\"https:\/\/alitu.com?utm_source=thepodcasthost&amp;utm_medium=blog&amp;utm_campaign=launch-hype\" type=\"link\" id=\"https:\/\/alitu.com?utm_source=thepodcasthost&amp;utm_medium=blog&amp;utm_campaign=launch-hype\">try it free for seven days<\/a><\/strong> and see for yourself!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasts don&#8217;t live or die based on how much hype they generate in their first few weeks. Here&#8217;s how to think differently about your launch.<\/p>\n","protected":false},"author":7,"featured_media":60820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"coauthors":[11646],"class_list":["post-3147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast Launch Hype Is a Distraction. Focus Here Instead<\/title>\n<meta name=\"description\" content=\"Podcasts don&#039;t live or die based on how much hype they generate in their first few weeks. 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