{"id":3139,"date":"2026-05-06T06:00:00","date_gmt":"2026-05-06T05:00:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/uncategorised\/how-to-make-your-podcast-unique\/"},"modified":"2026-05-06T08:04:29","modified_gmt":"2026-05-06T07:04:29","slug":"how-to-make-your-podcast-unique","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/planning\/how-to-make-your-podcast-unique\/","title":{"rendered":"How to Make Your Podcast Unique: What&#8217;s Your USP?"},"content":{"rendered":"\n<p>Every successful podcast has to be unique in some way. If there&rsquo;s no uniqueness, then there&rsquo;s no draw. There&rsquo;s no reason to listen.<\/p>\n\n\n    <style>\r\n        .wpj-jtoc.--jtoc-theme-basic-light.--jtoc-has-custom-styles {\r\n            --jtoc-numeration-suffix: \". \";\n--jtoc-numeration-color: #adadad;\n        }\r\n\r\n            <\/style>\r\n\r\n\r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-basic-light --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-has-custom-styles --jtoc-is-unfolded\" >\r\n\r\n    \r\n    <!-- TOC -->\r\n    <div class=\"wpj-jtoc--toc \">\r\n                                <div class=\"wpj-jtoc--header\">\r\n                <div class=\"wpj-jtoc--header-main\">\r\n                                        <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Table of contents<\/span>\r\n                    <\/div>\r\n                                                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                                                                                    <div class=\"wpj-jtoc--toggle-box\">\r\n                                    <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n                            <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#make-your-podcast-unique\" title=\"How to Make Your Podcast Unique\" data-numeration=\"1\">How to Make Your Podcast Unique<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#-what-you-think-is-unique-might-not-be\" title=\"First, What You Think is Unique Might NOT Be Unique!\" data-numeration=\"2\">First, What You Think is Unique Might NOT Be Unique!<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#-1-the-format\" title=\"How to Make Your Podcast Unique #1 \u2013  The Format\" data-numeration=\"3\">How to Make Your Podcast Unique #1 \u2013  The Format<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-break-it-up-with-unique-features\" title=\"Break it Up With Unique Features\" data-numeration=\"3.1\">Break it Up With Unique Features<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-length\" title=\"Length\" data-numeration=\"3.2\">Length<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-frequency\" title=\"Frequency\" data-numeration=\"3.3\">Frequency<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-hosts\" title=\"Hosts\" data-numeration=\"3.4\">Hosts<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#-2-the-topic\" title=\"How to Make Your Podcast Unique #2 \u2013  The Topic\" data-numeration=\"4\">How to Make Your Podcast Unique #2 \u2013  The Topic<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-personal-angle\" title=\"Personal Angle\" data-numeration=\"4.1\">Personal Angle<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-niche\" title=\"Niche\" data-numeration=\"4.2\">Niche<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-but-i-don-t-want-to-limit-my-audience\" title=\"\u201cBut I Don\u2019t Want to Limit My Audience!\u201d\" data-numeration=\"4.3\">\u201cBut I Don\u2019t Want to Limit My Audience!\u201d<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#-3-the-outcome\" title=\"How to Make Your Podcast Unique #3 \u2013  The Outcome\" data-numeration=\"5\">How to Make Your Podcast Unique #3 \u2013  The Outcome<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#case-study-today-explained\" title=\"Case Study: Today, Explained\" data-numeration=\"5.1\">Case Study: Today, Explained<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#case-study-podcraft\" title=\"Case Study: Podcraft\" data-numeration=\"5.2\">Case Study: Podcraft<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#-4-production-quality\" title=\"How to Make Your Podcast Unique #4 \u2013   Production Quality\" data-numeration=\"6\">How to Make Your Podcast Unique #4 \u2013   Production Quality<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-take-time-to-edit\" title=\"Take Time to Edit\" data-numeration=\"6.1\">Take Time to Edit<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-add-some-atmosphere\" title=\"Add Some Atmosphere\" data-numeration=\"6.2\">Add Some Atmosphere<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-raise-the-quality-bar\" title=\"Raise the Quality Bar\" data-numeration=\"6.3\">Raise the Quality Bar<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#-5-you\" title=\"How to Make Your Podcast Unique #5 \u2013   YOU!\" data-numeration=\"7\">How to Make Your Podcast Unique #5 \u2013   YOU!<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-cement-the-you-through-psychographics\" title=\"Cement the \u201cYOU\u201d through Psychographics\" data-numeration=\"7.1\">Cement the \u201cYOU\u201d through Psychographics<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-but-joe-rogan-is-popular-amp-he-talks-about-anything\" title=\"But\u2026 Joe Rogan is Popular &amp; He Talks About Anything\" data-numeration=\"8\">But\u2026 Joe Rogan is Popular &amp; He Talks About Anything<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-ready-to-test-your-podcast-usp\" title=\"Ready to Test Your Podcast USP? \" data-numeration=\"9\">Ready to Test Your Podcast USP? <\/a>\r\n                    <\/div> <\/li><\/ol>            <\/nav>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n\n\n<p>And with <a data-lasso-id=\"53531\" href=\"https:\/\/www.thepodcasthost.com\/listening\/podcast-industry-stats\/\">well over two and a half million shows in Apple Podcasts<\/a>, you have to give people a reason to listen. <\/p>\n\n\n\n<p><strong>So, how do you make YOUR podcast unique?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#-what-you-think-is-unique-might-not-be\">What You Think Is Unique Might Not Be<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#-1-the-format\">How-to #1: The Format<\/a><\/strong> Unique features, length, frequency and hosts<\/li>\n\n\n\n<li><strong><a href=\"#-2-the-topic\">How-to #2: The Topic<\/a><\/strong> Personal angle, niche, and more<\/li>\n\n\n\n<li><strong><a href=\"#3-the-outcome\">How-to #3: The Outcome<\/a><\/strong> Case studies: <em>Today, Explained<\/em> and <em>Podcraft<\/em><\/li>\n\n\n\n<li><strong><a href=\"#-4-production-quality\">How-to #4: Production Quality<\/a><\/strong> Editing, atmosphere, and raising the bar for quality<\/li>\n\n\n\n<li><strong><a href=\"#-5-you\">How-to #5: YOU! <\/a><\/strong> Personality, psychographics, and the comparison trap<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<p>Taking on a new podcast, as a listener, is a commitment. Don&rsquo;t underestimate that. It&rsquo;s giving up 20 minutes of your time, at a minimum, to find out: is this any good? Is this going to make my life better?<\/p>\n\n\n\n<p>Dramatic? Yea. But true? Undoubtedly.<\/p>\n\n\n\n<p>They want a problem solved. Anything from the deep three &ndash; health, wealth and happiness &ndash; to the surface one &ndash; fighting boredom. <\/p>\n\n\n\n<p>They pick their problem, and they search for a topic based on that. So, when they find your category, the question becomes: &ldquo;Why should I listen to this particular show, and not one of the other squillion shows on video games?&rdquo;<\/p>\n\n\n\n<p><strong>That&rsquo;s where your uniqueness comes in.<\/strong> <\/p>\n\n\n\n<p>It&rsquo;s what makes you stand out from the crowd. It&rsquo;s what attracts listeners to you like a moth to the flame.<\/p>\n\n\n\n<p>But do you know what your uniqueness is? Or your unique selling proposition, as some call it? That&rsquo;s what we&rsquo;re here for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"make-your-podcast-unique\">How to Make Your Podcast Unique<\/h2>\n\n\n\n<p>What follows is a breakdown of all the ways that I&rsquo;ve seen people find their uniqueness. <\/p>\n\n\n\n<p>Some are unique to podcasting, while others apply to the broader aspects of content creation or marketing a business. <\/p>\n\n\n\n<p>Either way, if you can find one or two elements here that you can apply to your podcast, you&rsquo;re well on your way to having a great answer to the question.<\/p>\n\n\n\n<p>Our goal today is that, next time someone asks, &ldquo;Ooh, why should I listen to your show?&rdquo; &ndash; you&rsquo;ll be able to say, with confidence, &ldquo;Now, let me tell you!&rdquo;<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"-what-you-think-is-unique-might-not-be\">First, What You Think is Unique Might NOT Be Unique!<\/h2>\n\n\n\n<p>There&rsquo;s one trap that a lot of podcasters fall into. <\/p>\n\n\n\n<p>They pick a uniqueness that is anything but. Sounds silly, yeah? But you see it all the time on the high street.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&ldquo;We&rsquo;re the bank that gives great customer service.&rdquo;<\/li>\n\n\n\n<li>&ldquo;We&rsquo;re the window cleaners that make your windows shine!&rdquo;<\/li>\n\n\n\n<li>&ldquo;We&rsquo;re the restaurant that gives you great value.&rdquo;<\/li>\n<\/ul>\n\n\n\n<p>Good aspirations, sure. But not unique. Every competitor out there will claim the same thing.<\/p>\n\n\n\n<p>Name me a bank that will say, &ldquo;Nah, we don&rsquo;t bother with good customer service.&rdquo;<\/p>\n\n\n\n<p>Show me a window cleaner who WON&rsquo;T claim to give you shiny windows.<\/p>\n\n\n\n<p>Find a restaurant that <em>doesn&rsquo;t<\/em> claim to offer good value. Even top-of-range establishments will say their food&hellip; the experience&hellip; is worth it.<\/p>\n\n\n\n<p>Here&rsquo;s the test: can you think of a competitor who would say this? &ldquo;Nope, we don&rsquo;t do that.&rdquo;<\/p>\n\n\n\n<p>Your USP can rarely be quality, value, or entertainment. They&rsquo;re a given in most environments.<\/p>\n\n\n\n<p>You need something else. Something that not everyone wants to do.<\/p>\n\n\n\n<p><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The bank that offers live chat customer service<\/li>\n\n\n\n<li>The window cleaner who ALSO makes your car windows shine<\/li>\n\n\n\n<li>The restaurant that offers the lowest prices in town on Graham Cracker Mozzarella Sticks.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"-1-the-format\">How to Make Your Podcast Unique #1 &ndash;  The Format<\/h2>\n\n\n\n<p><a data-lasso-id=\"53533\" href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-formats\/\">Podcast format<\/a> is the most functional way to be unique. Find a format others haven&rsquo;t tried, and you start generating interest immediately.<\/p>\n\n\n\n<p>What does that mean? It means NOT following everyone else&rsquo;s example, running a stock-standard interview show where you &ldquo;chat about life with an expert&rdquo; for 30 minutes every week.<\/p>\n\n\n\n<p>There are a few ways to do this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-break-it-up-with-unique-features\">Break it Up With Unique Features<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.andrewandpete.com\/show\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"3796\">Andrew and Pete&rsquo;s podcast<\/a> is a great example of this. They do things differently in so many ways, but one is in the repeating features they run every week, many of which are really unique.<\/p>\n\n\n\n<p>For example, on their last series, they ran a feature called &lsquo;Tool Don&rsquo;t Drool&rsquo;. The idea is that the guest has to share one of their favourite tools. Same old, same old, you think. At first&hellip; Then you realise that the guest has to do it with a mouthful of water &#128514;<\/p>\n\n\n\n<p>Kinda crazy, and definitely not for everyone, but it suits Andrew and Pete&rsquo;s style perfectly. And most importantly, it&rsquo;s really unique. It teaches the listener something &ndash; the tool &ndash; while also providing a bit of a laugh, and something really memorable.<\/p>\n\n\n\n<p>So, standard interview, to begin, but a segment format, and unique approaches to each segment to turn that into something different.<\/p>\n\n\n\n<p>Of course, it&rsquo;s possible to go too far with this and turn yourself into a show of gimmicks, but even simple features can work really well. <\/p>\n\n\n\n<p>For example, a listener call-in section can be enough to stand out if you make it a regular feature, or a &ldquo;weekly tool tip&rdquo; <em>without<\/em> the water, but with your own particular take on it. <\/p>\n\n\n\n<p>Your listeners will remember you because of the useful, memorable features you run, and they&rsquo;ll come back for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-length\">Length<\/h3>\n\n\n\n<p>This is a simple one, but it works! <a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-episode-length\/\" data-lasso-id=\"53534\">Try a different length<\/a>.<\/p>\n\n\n\n<p>So many shows are 20 to 30 minutes long, and even more hover close to the hour mark. Do you know why? It&rsquo;s for the same reason meetings are always 30 or 60 minutes long&hellip; That&rsquo;s the way our tech works! <\/p>\n\n\n\n<p>Book a calendar slot, and it shows up 30 or 60 minutes by default! It&rsquo;s not because that&rsquo;s a good length for a show &ndash; it&rsquo;s just a default.<\/p>\n\n\n\n<p>Many shows are doing really well right now by exploring the &lsquo;short form&rsquo;. Daily news podcasts, or &lsquo;short, sharp tips&rsquo;. It stands out because people can get a quick hit of info or entertainment.<\/p>\n\n\n\n<p>Super long shows stand out for the same reason &ndash; they&rsquo;re a bit different.<\/p>\n\n\n\n<p>People listen to Dan Carlin on <em>Hardcore History<\/em> because he goes in-depth for hours. Tim Ferriss, too &ndash; one of his biggest unique hooks is going into the most minute detail on his show, delving into a person&rsquo;s approach to life &ndash; again, for hours.<\/p>\n\n\n\n<p>If most folks in your niche are doing 30-minute interviews, try 10-minute tidbits. You&rsquo;ll be unique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-frequency\">Frequency<\/h3>\n\n\n\n<p><a data-lasso-id=\"53535\" href=\"https:\/\/www.thepodcasthost.com\/planning\/episode-frequency\/\">Episode release frequency<\/a> is a hard one to stand out on alone. <\/p>\n\n\n\n<p>There are only so many different release schedules you can follow, and there are already plenty of daily, bi-weekly, weekly, fortnightly, monthly, and on&hellip;<\/p>\n\n\n\n<p>But&hellip; it has worked in the past, it&rsquo;ll work again, and it can be a strong combining factor with another USP. <\/p>\n\n\n\n<p>For example, do a short-length daily show covering one quick tip on your topic. Or, do a monthly show that goes four hours with a group of experts and comes out with a series of actions you can take over four weeks to make a change in your life.<\/p>\n\n\n\n<p>Frequency might not be as powerful a USP as it once was, but it can be a multiplier when combined with other unique factors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-hosts\">Hosts<\/h3>\n\n\n\n<p>This can make a big difference because so many shows today run with the same host every week, talking to a different guest.<\/p>\n\n\n\n<p>Instead, try two hosts and one guest. It brings in a whole new dynamic. Look at <em>3 Marketers Walk Into a Podcast<\/em>. Rob and Kennedy bring the banter and feed off each other while getting the most from the guests.<\/p>\n\n\n\n<p>If you can get both hosts in the same location, <a href=\"https:\/\/www.thepodcasthost.com\/equipment\/lavalier-microphones-roundup\/\">recording locally<\/a>, that can be another unique element. The dynamic shifts massively when you&rsquo;re in a room together, rather than on an <a data-lasso-id=\"53537\" href=\"https:\/\/www.thepodcasthost.com\/recording-skills\/best-tools-for-recording-a-podcast-online\/\">online call<\/a>.<\/p>\n\n\n\n<p><strong>Finally, go bigger!<\/strong><\/p>\n\n\n\n<p>Get three or more people on. It requires a lot more management, and it needs a good lead host to facilitate. But a group conversation can bring in so much value and be so much more entertaining.<\/p>\n\n\n\n<p>One of my earliest podcast loves,&nbsp;<em>Movies You Should See,<\/em> nailed this. They had five or six regular hosts, running three or four of them on any given episode, and all recording in the same room. <\/p>\n\n\n\n<p>The chemistry was amazing and entirely different from every other movie show out there featuring a couple of people stuttering their way through a bad Skype call.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"-2-the-topic\">How to Make Your Podcast Unique #2 &ndash;  The Topic<\/h2>\n\n\n\n<p>Next, we&rsquo;ve got your topic. Get the topic right, and it can be enough, on its own, to propel a podcast to success.<\/p>\n\n\n\n<p>The biggest mistake people make is going too broad. I&rsquo;m afraid that a general &lsquo;health and fitness&rsquo; show is going to be a pretty hard sell. Instead, you need to speak to a much smaller audience.<\/p>\n\n\n\n<p>Don&rsquo;t worry, there&rsquo;s nothing to stop you from broadening out later &ndash; <a data-lasso-id=\"3799\" href=\"https:\/\/www.thepodcasthost.com\/planning\/season-based-podcasting\/\">seasons-based podcasting<\/a> is ideal for that. But you&rsquo;ll grow your first few thousand listeners much, much easier if you target them specifically, so they know, at first sight, the show speaks directly to them.<\/p>\n\n\n\n<p>There are two aspects to this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-personal-angle\">Personal Angle<\/h3>\n\n\n\n<p>You can go broad in topic, but narrow your audience by the angle you take on it. An &lsquo;angle&rsquo; is a particular viewpoint that you take on a topic, how you think about it or how you relate to it.<\/p>\n\n\n\n<p>It&rsquo;s important to know exactly <em>who <\/em>your ideal listener is before thinking this through. It&rsquo;s their situation, their way of thinking, and their problems that all power the angle you should take. We go deeper into this in our guide to <a href=\"https:\/\/www.thepodcasthost.com\/planning\/how-to-create-your-podcast-avatar\/\">creating your podcast avatar<\/a>.<\/p>\n\n\n\n<p>So, what kind of angle could we put on Health and Fitness, for example?<\/p>\n\n\n\n<p>Well, say you&rsquo;re a new parent, and you figured out how to keep going to the gym, and how to stay healthy during that crazy first year. Your angle is your situation: being a new parent. Health and Fitness for new parents. Or even more specific: health and fitness for new mums.<\/p>\n\n\n\n<p>Taking an angle on a topic means that you can still cover the whole subject &ndash; you just relate it to a particular situation.<\/p>\n\n\n\n<p><strong>The possibilities to make your podcast unique are endless here:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Politics for Schoolkids<\/li>\n\n\n\n<li>Mountain Biking for Retirees<\/li>\n\n\n\n<li>Comedy for Buddhists<\/li>\n<\/ul>\n\n\n\n<p>Choose your wide topic, and think about what angle you can put on it. There&rsquo;s your uniqueness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-niche\">Niche<\/h3>\n\n\n\n<p>Whereas an angle lets you talk about a whole topic from a particular point of view, a niche instead narrows down what parts of the topic you cover. <\/p>\n\n\n\n<p>This just means going deeper and deeper, more and more specific, until you have a really tight niche that a very specific audience group (that ideal listener or avatar I mentioned earlier) strongly identifies with.<\/p>\n\n\n\n<p>It tends to be that the tighter the niche, the smaller the audience, but the easier it is to persuade them to listen because it&rsquo;s so clear how relevant the topic is to them.<\/p>\n\n\n\n<p>Taking health and fitness again, a niche of that might be CrossFit. It&rsquo;s a segment of health and fitness, all on its own, and there&rsquo;s an army of CrossFit fanatics that wouldn&rsquo;t give two hoots about a general health and fitness show but would run a 500m, 50kg farmer&rsquo;s carry to listen to your CrossFit podcast.<\/p>\n\n\n\n<p><strong>Again, some examples related to the ones above:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welsh Socialist Politics &ndash; choosing a country and a segment of politics only<\/li>\n\n\n\n<li>The Mountain Biking Gear Review Show &ndash; talking about just one aspect of biking: equipment<\/li>\n\n\n\n<li>The Clean Startup Comedy Show &ndash; funny stories about startups you can listen to with your kids in the car<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-but-i-don-t-want-to-limit-my-audience\">&ldquo;But I Don&rsquo;t Want to Limit My Audience!&rdquo;<\/h3>\n\n\n\n<p>I know, I know, but don&rsquo;t worry. I would argue it&rsquo;s almost impossible to go too niche. With a worldwide audience, you&rsquo;ll always find a decent group of people who love the same specific subject you do.<\/p>\n\n\n\n<p>Remember, again, that it&rsquo;s possible to branch out later, once you&rsquo;ve got that initial audience. Once you have their trust, they&rsquo;ll follow you to related topics, and you&rsquo;ll be able to attract a new group of listeners in the process.<\/p>\n\n\n\n<p><a data-lasso-id=\"3802\" href=\"https:\/\/www.thepodcasthost.com\/planning\/season-based-podcasting\/\">Seasons are your friend here<\/a>. Do season one on &ldquo;Nintendo Video Games from the 90s&rdquo;. That&rsquo;ll attract a really particular audience. But then season two could be &ldquo;Sega Games in the 90s.&rdquo; <\/p>\n\n\n\n<p>Those original listeners will still be interested, even if it&rsquo;s not their platform, and you&rsquo;ll attract a whole new hardcore Sega audience too.<\/p>\n\n\n\n<p>In the end, 200 episodes in, you might be running a show about general video games with a million listeners, but it starts with those hardcore, specific listeners who grow to know you, like you, trust you, and follow you on the journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"-3-the-outcome\">How to Make Your Podcast Unique #3 &ndash;  The Outcome<\/h2>\n\n\n\n<p>For me, the outcome of your show is a great place to stand out and differentiate. And it&rsquo;s one which is rarely used.<\/p>\n\n\n\n<p>The outcome is what your listeners get from the show. It&rsquo;s the change in your listener as a result of listening.<\/p>\n\n\n\n<p>In some cases, this falls into the &lsquo;NOT unique&rsquo; category we talked about earlier. For example, in a comedy show, the outcome is less boredom and more fun. But you won&rsquo;t find many comedy shows that DON&rsquo;T claim that.<\/p>\n\n\n\n<p>A unique outcome, though, is very possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"case-study-today-explained\">Case Study: Today, Explained<\/h3>\n\n\n\n<p>Take <a href=\"https:\/\/www.vox.com\/today-explained\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"3803\">Today Explained<\/a>, as an example.<\/p>\n\n\n\n<p><em>Today Explained<\/em>&nbsp;is a news show, so it&rsquo;s in a busy, busy niche. But its USP is the outcome &ndash; it&rsquo;ll help you understand just one thing in today&rsquo;s news.<\/p>\n\n\n\n<p>For some news shows, the outcome is that you&rsquo;ll be up to date on the headlines. You&rsquo;ll know a little bit about a LOT of news.<\/p>\n\n\n\n<p>But, for <em>Today Explained<\/em>, the outcome is that they&rsquo;ll explain, to the complete novice, just one thing. <\/p>\n\n\n\n<p>They&rsquo;ll go from first principles, assuming no prior knowledge, and they&rsquo;ll explain it all. <\/p>\n\n\n\n<p>The outcome is that geopolitically challenged people like me can talk about current affairs without looking like a complete idiot.<\/p>\n\n\n\n<p>Notice there&rsquo;s a niche here, too &ndash; a niche audience of news novices. Another show might aim at news experts, going super deep on one topic but starting at a much higher level and covering more detail. That&rsquo;s how USP elements can combine to create a really unique show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"case-study-podcraft\">Case Study: Podcraft<\/h3>\n\n\n\n<p>Effective outcome USPs can often include actions.<\/p>\n\n\n\n<p>On <a data-lasso-id=\"3804\" href=\"https:\/\/www.thepodcasthost.com\/category\/podcraft-podcast\/\" target=\"_blank\" rel=\"noopener\">Podcraft<\/a>, I see outcome as one of our USPs. Each season, we cover one topic in-depth, and the outcome is that you&rsquo;ll understand that topic and be told the exact next steps to take to put it all into action. The &lsquo;next steps&rsquo; are the key outcome &ndash; you&rsquo;ll have solid, concrete actions to DO.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.thepodcasthost.com\/podcraft-podcast\/techseason\/\">Season 2: Podcast Equipment<\/a>. At the end of episode one, you&rsquo;ll know exactly what microphone to buy. In episode two, you&rsquo;ll know whether to get a mixer or not. And at the end of the season, the outcome is that you have a shopping list and setup instructions for your podcasting gear.<\/p>\n\n\n\n<p>To create a good outcome USP, paint a really strong picture of how your listener will change as a result of listening and how you&rsquo;ll get them there. <\/p>\n\n\n\n<p>This needs specifics and might well tie into another of the categories here. It can be really powerful if you can pull it off. People are often looking for transformation!<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"-4-production-quality\">How to Make Your Podcast Unique #4 &ndash;   Production Quality<\/h2>\n\n\n\n<p>This is an area where time spent and skills learned can make a big difference.<\/p>\n\n\n\n<p>The majority of podcasts have always been relatively low-production hobby shows. It makes sense &ndash; the medium grew up around the &lsquo;friends in their basement&rsquo; conversations, which are great to listen to, entertaining as hell, but low on quality control and high on ramble.<\/p>\n\n\n\n<p>Same with the rise of the interview show &ndash; 45 minutes to an hour is the standard, a dodgy remote call is the default, and the average approach is to fire out the interview unedited, mainly because&hellip; well, who has time to edit!?<\/p>\n\n\n\n<p>So, if you put the time in and raise the quality, you can create something a league above the average.<\/p>\n\n\n\n<p>My favourite example here is <a data-lasso-id=\"3805\" href=\"https:\/\/www.npr.org\/podcasts\/510313\/how-i-built-this\" target=\"_blank\" rel=\"noopener\">How I Built This with Guy Raz<\/a>. On the face of it, it&rsquo;s just an interview show, but two of the many ways it stands out fall right into the production quality category.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-take-time-to-edit\">Take Time to Edit<\/h3>\n\n\n\n<p>Firstly, these interviews are edited down to the highlights, and Guy provides a voice-over narrative to bridge those entertaining bits and move things along briskly. There&rsquo;s no fat, no rambling. It&rsquo;s all quality because their team selects what makes it into the show. <\/p>\n\n\n\n<p>I don&rsquo;t know the numbers, but I&rsquo;d wager Guy spends at least twice as long talking to his guests as the eventual show length, and it wouldn&rsquo;t surprise me to hear it&rsquo;s even more!<\/p>\n\n\n\n<p>One simple approach is to take an interview, pull out three or four of the strongest sections, and cut them into a highlight reel of five to 10 minutes each. You can add a short intro to link them together if you like, but it is not essential. <\/p>\n\n\n\n<p>Often, trimming an interview in half will double its impact, and that can be your USP.<\/p>\n\n\n\n<p>If audio editing feels intimidating or you just want to save time, be sure to check out <a href=\"https:\/\/alitu.com\/?utm_source=thepodcasthost&amp;utm_medium=in-content&amp;utm_campaign=how-to-make-your-podcast-unique%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Alitu<\/a>. Our Podcast Maker tool makes it simple to record, edit, and publish your show, with features like auto-generated transcripts, text-based editing, automatic cleanup, volume levelling, filler word removal, and direct publishing to Apple, Spotify, and other major apps. <\/p>\n\n\n\n<p>You can test it out for free and see for yourself how much it&rsquo;ll streamline your workflow!<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-add-some-atmosphere\">Add Some Atmosphere<\/h3>\n\n\n\n<p>While you&rsquo;re weighing up the production side of things, why not add a little music? Some effects. Just a little atmosphere. It&rsquo;s not a huge job to <a data-lasso-id=\"3806\" href=\"https:\/\/www.thepodcasthost.com\/q-and-a\/find-podcast-music\/\">select a bit of royalty-free music<\/a>, drop it into your session, and swell it up underneath a particularly dramatic or thought-provoking part of the interview. <\/p>\n\n\n\n<p>Music adds drama, highlights a part of the story, and brings a whole bunch of polish to your show, as well as a uniqueness in your niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-raise-the-quality-bar\">Raise the Quality Bar<\/h3>\n\n\n\n<p>A final place <em>How I Built This<\/em> stands out is in recording quality.<\/p>\n\n\n\n<p>Whether they are or not, Guy and his guest sound like they&rsquo;re in the same <a data-lasso-id=\"53540\" href=\"https:\/\/www.thepodcasthost.com\/recording-skills\/how-to-create-silent-home-studio\/\">great-sounding room<\/a>, on top-quality <a data-lasso-id=\"53541\" href=\"https:\/\/www.thepodcasthost.com\/equipment\/podcast-equipment-guide\/\">recording equipment<\/a>. This means the audio is flawless in the first place.<\/p>\n\n\n\n<p>It also means that the conversation just flows, like any natural chat. You&rsquo;ve all heard the stuttering remote call exchange of doom, where a 1-second lag means the chat never quite gets into the groove. They&rsquo;re talking over each other, stopping, starting; it&rsquo;s just not great. It&rsquo;s standard, but still not great.<\/p>\n\n\n\n<p>So, if you can get in a room with someone and bring some decent mics, you&rsquo;re unique in a significant way. And people will listen and return for that polish.<\/p>\n\n\n\n<p>That said, you don&rsquo;t need to be in the same room to record great-sounding podcasts these days. Check out our roundup of the <a href=\"https:\/\/www.thepodcasthost.com\/recording-skills\/best-tools-for-recording-a-podcast-online\/\">best remote recording tools<\/a> to make you and your guest sound like you&rsquo;re in the studio together &ndash; even if you&rsquo;re thousands of miles apart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"-5-you\">How to Make Your Podcast Unique #5 &ndash;   YOU!<\/h2>\n\n\n\n<p>I just want to say something quickly about YOU.<\/p>\n\n\n\n<p>Yes, YOU are unique, and your own personality is a big part of the show. But it&rsquo;s dangerous to think of this as the only USP you have.<\/p>\n\n\n\n<p>There are a lot of people in the world who are funny, quirky, entertaining, educational, inspiring, motivational, and more. <\/p>\n\n\n\n<p>For sure, you are the only YOU out there, and you&rsquo;ll win listeners because of that. But it&rsquo;s hard to engineer it, and it&rsquo;s also really hard to put that across in a description or the show concept.<\/p>\n\n\n\n<p>A big part of your USP is convincing someone in just a few sentences why they should listen to your show amongst the thousands of others out there.<\/p>\n\n\n\n<p>Your background and experience might be a factor in that &ndash; that&rsquo;s what makes your angle, above. But it&rsquo;s hard to do that initial convincing through personality alone. The listener has to&hellip; well&hellip;. listen, before they get it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-cement-the-you-through-psychographics\">Cement the &ldquo;YOU&rdquo; through Psychographics<\/h3>\n\n\n\n<p>One way to put some meat on the bones of &ldquo;personality&rdquo;, though, is by thinking <a data-lasso-id=\"3807\" href=\"https:\/\/www.thepodcasthost.com\/planning\/demographics-vs-psychographics\/\">Psychographics rather than demographics.<\/a> <\/p>\n\n\n\n<p>This is delving into how your audience <em>thinks<\/em>, rather than what they are. That can tie back into your &lsquo;angle&rsquo;, above, or it can turn your own personality into a USP in certain cases. <\/p>\n\n\n\n<p>For more info, take a look at that article and see if you can nail down your perfect listener&rsquo;s thought process!<\/p>\n\n\n\n<p>In many cases, though, it&rsquo;s a good idea to save your personality for retention &ndash; bringing people back again and again. If you have an easy-to-describe USP made up from some of the other elements we&rsquo;ve talked about here, then the personality is all about keeping them around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-but-joe-rogan-is-popular-amp-he-talks-about-anything\">But&hellip; Joe Rogan is Popular &amp; He Talks About Anything<\/h2>\n\n\n\n<p>After all this, I know what you&rsquo;re thinking &ndash; Joe Rogan does unedited interviews with ANYONE about ANYTHING! He basically breaks every rule here.<\/p>\n\n\n\n<p>But, the thing is, there are always breakout shows that don&rsquo;t fit the mould. <\/p>\n\n\n\n<p>Often it&rsquo;s just the personality, or the following they had before they started podcasting. <\/p>\n\n\n\n<p>And the trouble is, that&rsquo;s horribly hard to replicate. Try releasing your own show of the type Rogan does, and let me know how that goes for you.<\/p>\n\n\n\n<p>Instead, if you put the work into figuring out a USP, combining a few of the elements above, then you&rsquo;ll have such a strong pitch for your show. <\/p>\n\n\n\n<p>Whenever someone asks, &ldquo;What&rsquo;s your podcast about?&rdquo; you&rsquo;ll know exactly what to say. And afterwards, they&rsquo;ll know exactly why they should listen. <\/p>\n\n\n\n<p>That then goes into your title, your description and your promotions all around the web.<\/p>\n\n\n\n<p>With that behind you, you stand a much better chance of growing your audience. From there, you can move on to the next step in &lsquo;selling&rsquo; your show: <a href=\"https:\/\/www.thepodcasthost.com\/promotion\/how-to-create-a-value-proposition-for-your-podcast\/\">your podcast value proposition<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-ready-to-test-your-podcast-usp\">Ready to Test Your Podcast USP? <\/h2>\n\n\n\n<p>Now that you&rsquo;ve got a decent idea of how to make your podcast unique, let&rsquo;s put it to the test. <\/p>\n\n\n\n<p>The <a href=\"https:\/\/alitu.com\/tools\/showplanner?utm_source=thepodcasthost&amp;utm_medium=in-content&amp;utm_campaign=how-to-make-your-podcast-unique%2F\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Alitu Showplanner<\/strong><\/a> is a free tool that&rsquo;ll generate your podcast launch kit in minutes. Just answer some questions on what you&rsquo;d like to podcast about, and it&rsquo;ll fire out suggestions for descriptions, episode titles, formats, and audience profiles. It&rsquo;ll even generate a draft podcast trailer script for you, too.<\/p>\n\n\n\n<p>And one great way to make your uniqueness shine is to avoid the trap of spending most of your time wrangling with tech. That&rsquo;s where an all-in-one tool like Alitu can help. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"429\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1.png\" alt=\"\" class=\"wp-image-63374\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1.png 1000w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-300x129.png 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-768x329.png 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-350x150.png 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-445x191.png 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-580x249.png 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-700x300.png 700w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/figure>\n\n\n\n<p>Alitu brings everything you need to record, edit, and publish your podcast into one place.<\/p>\n\n\n\n<p>It automatically cleans up your audio and balances levels, offers instant filler-word removal, and allows you to edit audio or video simply by editing the transcript text.<\/p>\n\n\n\n<p>Sound like a fit?&nbsp;<strong><a href=\"https:\/\/alitu.com\/?utm_source=thepodcasthost&amp;utm_medium=in-content&amp;utm_campaign=how-to-make-your-podcast-unique%2F\" type=\"link\" id=\"https:\/\/alitu.com\/?utm_source=thepodcasthost&amp;utm_medium=in-content&amp;utm_campaign=how-to-make-your-podcast-unique%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Try it free for seven days<\/a><\/strong>&nbsp;and see how it works for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you make your podcast unique so that it stands out to your target audience? Here are 5 key factors towards finding your USP.<\/p>\n","protected":false},"author":3,"featured_media":50397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[6978],"coauthors":[11621],"class_list":["post-3139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning","tag-adclean"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Your Podcast Unique: What&#039;s Your USP?<\/title>\n<meta name=\"description\" content=\"How do you make your podcast unique so that it stands out to your target audience? 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