
{"id":2687,"date":"2026-05-04T07:00:00","date_gmt":"2026-05-04T06:00:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/uncategorised\/creating-a-promo-trailer\/"},"modified":"2026-05-06T08:06:44","modified_gmt":"2026-05-06T07:06:44","slug":"creating-a-promo-trailer","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/promotion\/creating-a-promo-trailer\/","title":{"rendered":"How to Create a Podcast Trailer (&amp; Why You Should!)"},"content":{"rendered":"\n<div class=\"wp-block-group tph-block-padding has-tph-blue-shade-100-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>&#128994; Summary: Podcast Trailer Tips<\/strong><\/p>\n\n\n\n<p>A good podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. A podcast trailer should be between 30 seconds and 1 minute; the shorter, the better. Include the essentials, like what&rsquo;s it called? Who is it for? And where can they find it? <\/p>\n<\/div><\/div>\n\n\n\n<p>It&rsquo;s a good idea to create a short promo trailer for your podcast for a couple of reasons.<\/p>\n\n\n    <style>\r\n        .wpj-jtoc.--jtoc-theme-basic-light.--jtoc-has-custom-styles {\r\n            --jtoc-numeration-suffix: \". \";\n--jtoc-numeration-color: #adadad;\n        }\r\n\r\n            <\/style>\r\n\r\n\r\n\r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-basic-light --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-has-numeration --jtoc-has-custom-styles --jtoc-is-unfolded\" >\r\n\r\n    \r\n    <!-- TOC -->\r\n    <div class=\"wpj-jtoc--toc \">\r\n                                <div class=\"wpj-jtoc--header\">\r\n                <div class=\"wpj-jtoc--header-main\">\r\n                                        <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Table of contents<\/span>\r\n                    <\/div>\r\n                                                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                                                                                    <div class=\"wpj-jtoc--toggle-box\">\r\n                                    <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n                            <div class=\"wpj-jtoc--body\">\r\n                        <nav class=\"wpj-jtoc--nav\">\r\n                <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-how-long-should-a-promo-trailer-be\" title=\"How Long Should a Promo Trailer Be?\" data-numeration=\"1\">How Long Should a Promo Trailer Be?<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-what-goes-in-my-podcast-trailer\" title=\"What Goes in My Podcast Trailer?\" data-numeration=\"2\">What Goes in My Podcast Trailer?<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-the-name-of-your-podcast\" title=\"The Name of Your Podcast\" data-numeration=\"2.1\">The Name of Your Podcast<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-what-s-it-about-amp-who-s-it-for\" title=\"What\u2019s It About, &amp; Who\u2019s It For?\" data-numeration=\"2.2\">What\u2019s It About, &amp; Who\u2019s It For?<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-where-to-send-them\" title=\"Where to Send Them\" data-numeration=\"2.3\">Where to Send Them<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-the-creative-bit-tone-amp-personality\" title=\"The Creative Bit: Tone &amp; Personality\" data-numeration=\"2.4\">The Creative Bit: Tone &amp; Personality<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-publishing-your-podcast-trailer\" title=\"Publishing Your Podcast Trailer\" data-numeration=\"3\">Publishing Your Podcast Trailer<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-how-to-add-your-podcast-trailer-to-spotify\" title=\"How to Add Your Podcast Trailer to Spotify\" data-numeration=\"4\">How to Add Your Podcast Trailer to Spotify<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-how-to-create-a-podcast-trailer-anything-to-avoid\" title=\"Anything to Avoid?\" data-numeration=\"5\">Anything to Avoid?<\/a>\r\n                    <\/div> <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-explicit-language\" title=\"Explicit Language\" data-numeration=\"5.1\">Explicit Language<\/a>\r\n                    <\/div> <\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"3\">\r\n                <a href=\"#h-asking-for-stuff\" title=\"Asking For Stuff\" data-numeration=\"5.2\">Asking For Stuff<\/a>\r\n                    <\/div> <\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content\" data-depth=\"2\">\r\n                <a href=\"#h-podcast-trailer-resources-amp-next-steps\" title=\"Resources &amp; Next Steps\" data-numeration=\"6\">Resources &amp; Next Steps<\/a>\r\n                    <\/div> <\/li><\/ol>            <\/nav>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n\n\n<p>Firstly, you can embed it on the front page of your website. That way, everyone who lands on your site can get an immediate taster of your content without the need to jump through any hoops.<\/p>\n\n\n\n<p>Secondly, your trailer can be featured and played on other shows. There are entire podcasts dedicated to playing trailers. But a more effective and targeted approach would be a &lsquo;trailer swap&rsquo; agreement between you and another podcast to promote each other to your respective audiences.<\/p>\n\n\n<p><iframe src=\"https:\/\/player.alitu.com\/13951380\/2975985e-fabd-4352-bd45-6e27d331ca38\" width=\"100%\" height=\"184\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><em>Podcast trailer example: Hostile Worlds<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p>Having your trailer easily accessible means you might get promoted without even being aware of it, too. If another podcaster likes your work, they can download the audio and play it on their show.<\/p>\n\n\n\n<p>The only potential downside of having a promo trailer is having a bad one. But of course, after reading this guide, that isn&rsquo;t going to happen.<\/p>\n\n\n\n<p>Let&rsquo;s kick things off with a few frequently asked questions about podcast trailers. <\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-how-long-should-a-promo-trailer-be\">How Long Should a Promo Trailer Be?<\/h2>\n\n\n\n<p>So the infamous podcasting &ldquo;it depends&rdquo; answer isn&rsquo;t just as wide open here.<\/p>\n\n\n\n<p>I&rsquo;d say that having two versions of your trailer, one at 30 seconds and one at 60 seconds, will cover most bases.<\/p>\n\n\n\n<p>If you submit a trailer to a particular podcast, they will likely have their own criteria. For example, Libsyn&rsquo;s <em>The Feed<\/em>&nbsp;always asked for no longer than 30 seconds.<\/p>\n\n\n\n<p>The bottom line is that trailers are pretty short, and the seconds tick by quickly. So, how do you make the most of the time you have to grab the attention of potential listeners?<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-what-goes-in-my-podcast-trailer\">What Goes in My Podcast Trailer?<\/h2>\n\n\n\n<p>You&rsquo;ve always got creative license in podcasting, but there are some bare essentials here. These may sound obvious, but you&rsquo;d be surprised how many trailers leave some of this stuff out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-the-name-of-your-podcast\">The Name of Your Podcast<\/h3>\n\n\n\n<p>Yeah, you&rsquo;ll want to include that&hellip;<\/p>\n\n\n\n<p>If you don&rsquo;t have one yet, check out our <a href=\"https:\/\/www.thepodcasthost.com\/planning\/podcast-names\/\" data-lasso-id=\"7210\">ultimate guide to podcast names<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-what-s-it-about-amp-who-s-it-for\">What&rsquo;s It About, &amp; Who&rsquo;s It For?<\/h3>\n\n\n\n<p>Don&rsquo;t rely on the name of your show to tell people this valuable info. Tell them yourself. You can nail this down to a sentence or two.<\/p>\n\n\n\n<p>A popular approach is to open with a question, like, &ldquo;Are you a ___ who struggles with ___? Then join us on the ___ podcast where we help you ___.&rdquo;<\/p>\n\n\n\n<p>Or &ldquo;Have you ever wondered about ___?, or what about ___? Well, these are just two of the topics you&rsquo;ll find us discussing each week on the ___ podcast.&rdquo;<\/p>\n\n\n\n<p>Make sure your target audience knows this is the show for them, and that people who <em>aren&rsquo;t<\/em> your target audience know that it <em>isn&rsquo;t<\/em> for them.<\/p>\n\n\n\n<p>For a deeper dive, check out&nbsp;<a href=\"https:\/\/www.thepodcasthost.com\/planning\/how-to-make-your-podcast-unique\/\" target=\"_blank\">Who is your podcast for?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-where-to-send-them\">Where to Send Them<\/h3>\n\n\n\n<p>Don&rsquo;t say things like &ldquo;Look us up on Facebook&rdquo;, &ldquo;Find us in Apple Podcasts&rdquo;, or &ldquo;Search YouTube for&hellip;&rdquo; This is totally redundant and a waste of valuable space.<\/p>\n\n\n\n<p>&ldquo;Find us wherever you get your podcasts&rdquo; is a succinct and elegant way to let the listener know you&rsquo;ll meet them where they already are.<\/p>\n\n\n\n<p>If you&rsquo;re sending them to your website, it&rsquo;s good practice to have a &ldquo;Subscribe and Follow&rdquo; page with links to all the places your show can be found.<\/p>\n\n\n\n<p>If you don&rsquo;t have a podcast website yet, check out <a href=\"https:\/\/www.thepodcasthost.com\/websites-hosting\/podpage-review\/\">Podpage<\/a>, which can get you up and running with a great site in a few minutes (no technical knowledge needed).<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-the-creative-bit-tone-amp-personality\">The Creative Bit: Tone &amp; Personality<\/h3>\n\n\n\n<p>So, provided you&rsquo;ve got the essential details, we don&rsquo;t want this to be a rigid formula that leaves every promo trailer sounding the same.<\/p>\n\n\n<p><script async defer onload=\"redcircleIframe();\" src=\"https:\/\/api.podcache.net\/embedded-player\/sh\/b512aa89-dbaf-4144-8fd8-deec61efb10a\/ep\/d9380f06-5105-401a-98c6-92383c22f746\"><\/script><\/p>\n<div class=\"redcirclePlayer-d9380f06-5105-401a-98c6-92383c22f746\"><\/div>\n<style>\n    .redcircle-link:link {\n        color: #ea404d;\n        text-decoration: none;\n    }\n    .redcircle-link:hover {\n        color: #ea404d;\n    }\n    .redcircle-link:active {\n        color: #ea404d;\n    }\n    .redcircle-link:visited {\n        color: #ea404d;\n    }\n<\/style>\n<p style=\"margin-top:3px;margin-left:11px;font-family: sans-serif;font-size: 10px; color: gray;\">Powered by <a class=\"redcircle-link\" href=\"https:\/\/redcircle.com?utm_source=rc_embedded_player&amp;utm_medium=web&amp;utm_campaign=embedded_v1\">RedCircle<\/a><\/p>\n\n\n\n<p>You want yours to sound unique, and that means getting creative. That&rsquo;s a challenge with so little time available. But you wouldn&rsquo;t be podcasting at all if you didn&rsquo;t have a creative streak. You&rsquo;ll manage!<\/p>\n\n\n\n<p>Your promo trailer will be the first impression of your show for most of the folks who hear it, so you want to set the mood right up front. For example, if you cover your topic in a lighthearted or comedic way, how can you convey that succinctly?<\/p>\n\n\n\n<p>Your audio quality (as well as any <a data-lasso-id=\"7213\" href=\"https:\/\/www.thepodcasthost.com\/q-and-a\/find-podcast-music\/\">music or sound effects<\/a> you use) will all filter into this just as much as what you actually say, too. If you run a highly-produced series, or pride yourself on your production values, be sure to demonstrate that in your trailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-publishing-your-podcast-trailer\">Publishing Your Podcast Trailer<\/h2>\n\n\n\n<p>When uploading your promo trailer to your podcast feed, it&rsquo;s a good idea to backdate it to a date before your first episode. That way, it&rsquo;ll keep your feed tidy and is easily found.&nbsp;<\/p>\n\n\n\n<p>With that said, many <a href=\"https:\/\/www.thepodcasthost.com\/websites-hosting\/best-podcast-hosting\/\">hosting providers<\/a> now provide dedicated &ldquo;trailer&rdquo; tags to help identify them from standard episodes, and some directories and apps recognise these, too.<\/p>\n\n\n\n<p>Once you&rsquo;ve uploaded your trailer, embed it on your website&rsquo;s home or &ldquo;about&rdquo; page. You can also embed it anywhere else on the site you think might be useful.<\/p>\n\n\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OAdPkrJs_rc?si=ashTJXqG6t7BkBYI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>If you&rsquo;re looking for podcasts to run a trailer swap with, check out <a href=\"https:\/\/rephonic.com\/graph\" target=\"_blank\" rel=\"noreferrer noopener\">Rephonic&rsquo;s Podcast Audience Graph<\/a> to find shows with an overlapping target audience.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-how-to-add-your-podcast-trailer-to-spotify\">How to Add Your Podcast Trailer to Spotify<\/h2>\n\n\n\n<p>A large chunk of podcast consumption (<a href=\"https:\/\/www.thepodcasthost.com\/listening\/podcast-industry-stats\/\">around 24%, in fact<\/a>) takes place on Spotify. And, Spotify has a quick and easy way to set your podcast trailer on the platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-1024x529.png\" alt=\"\" class=\"wp-image-60173\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-1024x529.png 1024w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-300x155.png 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-768x397.png 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-350x181.png 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-445x230.png 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-580x300.png 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify-700x362.png 700w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2025\/02\/podcast-trailer-spotify.png 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p>Log in to your <a href=\"https:\/\/creators.spotify.com\/pod\/dashboard\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify for Creators<\/a> account, go to settings, and you&rsquo;ll find a &lsquo;select your trailer&rsquo; button. This means that any new listeners who find your show on Spotify will see your trailer right away. Hopefully, that will win them over to try a full episode afterwards!<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-how-to-create-a-podcast-trailer-anything-to-avoid\">How to Create a Podcast Trailer: Anything to Avoid?<\/h2>\n\n\n\n<p>I&rsquo;ve already mentioned the &ldquo;find us in Apple Podcasts, Spotify, Podcast Addict, Overcast&hellip;&rdquo; thing as a no-no. So, are there any other things you might want to leave out?<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-explicit-language\">Explicit Language<\/h3>\n\n\n\n<p>Alright, I&rsquo;m not saying <em>don&rsquo;t<\/em> have explicit language if it&rsquo;s integral to your show&rsquo;s mood or tone. But do consider that it might limit where your trailer will get played.<\/p>\n\n\n\n<p>If you absolutely <em>do <\/em>need an explicit trailer, you might consider making an alternative clean version, too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading \" id=\"h-asking-for-stuff\">Asking For Stuff<\/h3>\n\n\n\n<p>The only thing you want to ask people to do here is to listen to your podcast.<\/p>\n\n\n\n<p>I&rsquo;ve heard a couple of promo trailers over the years that have managed to squeeze in requests for Apple Podcasts reviews and Patreon support. That&rsquo;s something you can talk to your <em>actual<\/em> listeners about, not your <em>potential<\/em> listeners.<\/p>\n\n\n\n<p>Your trailer should be all about <em>them<\/em>, and what they&rsquo;ll get from listening.<\/p>\n\n\n\n<h2 class=\"wp-block-heading \" id=\"h-podcast-trailer-resources-amp-next-steps\">Podcast Trailer Resources &amp; Next Steps<\/h2>\n\n\n\n<p>Still feel like you need a helping hand getting started? Our free <a href=\"https:\/\/planner.alitu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Alitu Showplanner<\/strong><\/a> will generate a first draft of a podcast trailer script for you. You don&rsquo;t even need to log in to use it.<\/p>\n\n\n\n<p>Of course, making a trailer is just one tiny part of the podcast creation process. And if that process seems overwhelming or intimidating, then you might fancy trying an all-in-one podcast maker tool like Alitu. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"429\" src=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1.png\" alt=\"\" class=\"wp-image-63374\" srcset=\"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1.png 1000w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-300x129.png 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-768x329.png 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-350x150.png 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-445x191.png 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-580x249.png 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2026\/03\/video-podcast-editing-in-alitu-1-700x300.png 700w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><\/figure>\n\n\n\n<p>Alitu brings everything you need to record, edit, and publish your podcast into one place.<\/p>\n\n\n\n<p>It automatically cleans up your audio and balances levels, offers instant filler-word removal, and allows you to edit audio or video simply by editing the transcript text.<\/p>\n\n\n\n<p>Sound like a fit?&nbsp;<strong><a href=\"https:\/\/alitu.com?utm_source=thepodcasthost&amp;utm_medium=blog&amp;utm_campaign=trailer-guide\" type=\"link\" id=\"https:\/\/alitu.com?utm_source=thepodcasthost&amp;utm_medium=blog&amp;utm_campaign=trailer-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Try it free for seven days<\/a><\/strong>&nbsp;and see how it works for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a promo trailer for your podcast gives people a taste of your work. Here&#8217;s how to make the most of it. <\/p>\n","protected":false},"author":3,"featured_media":60186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[6978],"coauthors":[11621,11646],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion","tag-adclean"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Podcast Trailer (&amp; Why You Should!)<\/title>\n<meta name=\"description\" content=\"Creating a promo trailer for your podcast gives people a taste of your work. Here&#039;s how to make the most of it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thepodcasthost.com\/promotion\/creating-a-promo-trailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Podcast Trailer (&amp; Why You Should!)\" \/>\n<meta property=\"og:description\" content=\"Creating a promo trailer for your podcast gives people a taste of your work. 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