{"id":19906,"date":"2024-01-02T08:22:00","date_gmt":"2024-01-02T08:22:00","guid":{"rendered":"https:\/\/www.thepodcasthost.com\/?p=19906"},"modified":"2024-10-10T09:18:59","modified_gmt":"2024-10-10T08:18:59","slug":"why-are-podcasts-so-popular","status":"publish","type":"post","link":"https:\/\/www.thepodcasthost.com\/mindset\/why-are-podcasts-so-popular\/","title":{"rendered":"Why Are Podcasts So Popular? 5 Reasons Why People Love Pods"},"content":{"rendered":"\n

You and I both love podcasts\u2014that\u2019s a given. But why are podcasts so popular?<\/p>\n\n\n\n

It seems that every day, more and more people are becoming privy to this secreted, multi-faceted source of entertainment and knowledge that we\u2019ve struggled to keep under wraps in the last few years.<\/p>\n\n\n\n

In 2023, a whopping 79% of people in the US were familiar with the concept of podcasting<\/a>. Even my grandmother knows what a podcast is.<\/a> Granted, she has no idea how to get them, but she knows they exist.<\/p>\n\n\n\n

Podcasts are not that <\/em>new of a medium (some would argue they\u2019re not new at all). But in the past few years, we\u2019ve seen them created and downloaded at record rates. <\/p>\n\n\n\n

So, let’s dig into why podcasts are so popular right now.<\/p>\n\n\n\n

1. The Content is Easy to Access<\/h2>\n\n\n\n

If you have a smartphone, tablet or computer, you can access a podcast with next-to-no effort. Your phone and tablet most likely have a native podcatching app<\/a> built right in, but if not, it\u2019s a few quick swipes, and you have one. With a computer, you can type \u201cpodcast\u201d into Google, and the first few results will give you access to podcasts.<\/p>\n\n\n\n

Not only are they easy to access, but in 99%* of the cases (*not an actual reported number), podcasts are free. Sure, you can access a premium listening app like Spotify<\/a>, which offers some exclusive content. But most podcasts are available at no cost, right there in an app or browser.<\/p>\n\n\n\n

This easy, free access makes podcasting a popular option for entertainment or knowledge.<\/p>\n\n\n\n

2. You Can Listen to What You Want<\/h2>\n\n\n\n

There are over 89-millon* podcast episodes available (*an actual reported number<\/a>) for listeners to choose from. Chances are, whatever you want to listen to can be found in podcast form with a few clicks or a couple of keywords in a search.<\/p>\n\n\n\n

Whether you fancy an in-depth discussion on a particular true-crime case, want to catch the latest political news, need to escape with a fictional story<\/a> or want to up your business game with some new tips and tricks, there\u2019s a podcast for that. You can even use podcasts to get your next ASMR<\/a> or Binaural Beats<\/a> fix. <\/p>\n\n\n\n

We live in a content-driven world, and people want to be delivered content on topics they want. The popularity of podcasts can, at least in part, be attributed to the fact that it\u2019s the listener\u2019s choice. You can pick and choose exactly what you want. <\/p>\n\n\n\n\n\n

3. Podcasting is a Multi-Task Friendly Medium<\/h2>\n\n\n\n

I don\u2019t know anyone who just<\/em> listens to a podcast episode. <\/p>\n\n\n\n

I listen to Dateline<\/em> while I work, True Crime Obsessed<\/em> while I blog, and 48 Hours<\/em> and Forensic Files<\/em> while I research\u2014but I never sit in a chair with a glass of wine and simply listen to a podcast. And I truly don\u2019t know anyone that does.<\/p>\n\n\n\n

Us podcasters would love to think that our audience is solely focused on us when we\u2019re laying down our expert knowledge and superior comedy skills. But podcasts are almost meant<\/em> to be listened to while you do something else. <\/p>\n\n\n\n

And it\u2019s that ability to be put on as entertaining (or informative) background noise that answers the question of why podcasts are so popular. They’re a great choice for so many situations\u2014driving, cleaning, cooking and working! <\/p>\n\n\n\n

\"why<\/figure>\n\n\n\n

4. They Build Intimacy<\/h2>\n\n\n\n

When I say that podcasts build intimacy, I\u2019m not talking about connecting you with a loved one\u2014though if you enjoy podcasts together like you would television, that very well could be the case. Instead, I\u2019m talking about intimacy with the hosts.<\/p>\n\n\n\n

When you watch Avengers<\/em>, and you see Chris Evan\u2019s Captain America on the screen you feel a connection to the character and possibly, by extension, the actor. But you know it\u2019s not the real person. <\/p>\n\n\n\n

But when it comes to podcasting, especially in the non-fiction space, you connect with an actual host (or several). They also tend to be a lot more accessible via social channels or email than your average media personality. <\/p>\n\n\n\n

Listening to a podcast is like hanging out with friends and enjoying a discussion on a topic you\u2019re interested in. The relationship that\u2019s established helps podcast listeners keep coming back.  <\/p>\n\n\n\n

5. Podcasts Provide an Instant Community<\/h2>\n\n\n\n

Podcasters built communities to engage and grow their listenership. But this does more than simply increase download numbers<\/a> and help engage sponsors – it attracts listeners who are looking for a community.<\/p>\n\n\n\n

The communities surrounding podcasts are one of the assets that make them unique and apart from other entertainment-based mediums. The communities are closer to those that you might experience with a blog than a film or television show\u2014private spaces to interact with podcast hosts, a look into the behind-the-scenes world and lots of interaction with other members of the community.<\/p>\n\n\n\n

Do Other Forms of Entertainment Drive Podcast Popularity?<\/h2>\n\n\n\n

There’s a debate around what made podcasting \u201cexplode\u201d into the mainstream. For some, it was Seria<\/em>l, a podcast where investigative journalist Sarah Koenig delved into the 1999 murder case of Hae Min Lee. For others, it was when Apple pre-installed the Apple Podcasts app on iOS devices. Both happened in 2014, and these factors likely contributed to the growth of the medium in that period, though it\u2019s worth pointing out that podcast audiences have almost always grown, year after year<\/a>.<\/p>\n\n\n\n

Podcasting is a self-sustaining medium, but it doesn\u2019t exist in a vacuum. More than a decade ago, Ricky Gervais\u2019s RSK XFM radio show became a hugely popular podcast. Fast forward to 2022, and we saw the TV show Only Murders in the Building<\/em> revolve around the plot of running a true crime podcast<\/a>. Between all that, you\u2019ve got podcasts made into movies and TV shows<\/a>, TV shows made into podcasts, and a whole host of famous folks and \u201cinfluencers\u201d from other platforms and mediums bringing their followers over to podcasting.  <\/p>\n\n\n\n

The Popularity of Podcasts Is Only Increasing<\/h2>\n\n\n\n

The history of podcastin<\/a>g can be traced back to its \u201caudio blogging\u201d roots, and it has grown slowly and steadily since October 2000. During that time, popular podcasts have come and gone, and there have been various podcast trends<\/a> along the way. Recently, stories were even doing the rounds that podcasting was dying<\/a>. But as Mark Twain once said, \u201cRumours of my death are greatly exaggerated\u201d.<\/p>\n\n\n\n

Podcasting is now part of mainstream popular culture, and it\u2019s a big part of many people\u2019s lives, too. But there are still billions out there who, for one reason or another, still haven\u2019t yet discovered this brilliant medium. On the one hand, that feels a little sad, but on the other, it\u2019s a huge opportunity for podcasting to continue its growth long into the future. There\u2019s a real power in words, and through podcasting, those words can be delivered right into the ears of the folks that need them!<\/p>\n\n\n

\n
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\n \"podcast\n\t\t\t\t <\/div>\n\n

Podcast Statistics & Industry Trends 2024: Listens, Gear, & More<\/p>\n\n Read article called: Podcast Statistics & Industry Trends 2024: Listens, Gear, & More<\/span><\/a>\n\n <\/div>\n <\/div>\n\n\t","protected":false},"excerpt":{"rendered":"

Wondering why podcasts are so popular? Let’s dig into 5 reasons why we’ve seen a growth in podcast listenership over the past few years.<\/p>\n","protected":false},"author":45,"featured_media":53892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[164],"tags":[11688],"coauthors":[11665,11646],"class_list":["post-19906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mindset","tag-omclean"],"acf":[],"yoast_head":"\nWhy Are Podcasts So Popular? 5 Reasons Why People Love Pods<\/title>\n<meta name=\"description\" content=\"Wondering why podcasts are so popular? 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Let's dig into 5 reasons why we've seen a growth in podcast listenership over the past few years.","featured_image_srcset":"https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-300x169.jpg 300w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-1024x576.jpg 1024w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-768x432.jpg 768w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-290x163.jpg 290w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-350x197.jpg 350w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-445x250.jpg 445w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-635x357.jpg 635w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-580x326.jpg 580w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-700x394.jpg 700w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-890x501.jpg 890w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img-1270x714.jpg 1270w, https:\/\/www.thepodcasthost.com\/wp-content\/uploads\/2023\/07\/Why-are-podcasts-so-popular-img.jpg 1280w","_links":{"self":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/19906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/comments?post=19906"}],"version-history":[{"count":9,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/19906\/revisions"}],"predecessor-version":[{"id":58992,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/posts\/19906\/revisions\/58992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/media\/53892"}],"wp:attachment":[{"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/media?parent=19906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/categories?post=19906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/tags?post=19906"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thepodcasthost.com\/wp-json\/wp\/v2\/coauthors?post=19906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}